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Long Tail Keywords for SEO: What They Are and How To Use Them

Keyword research is one of the first steps of any successful SEO campaign. One pitfall that a lot of people fall into, however, is focusing too much on the high competition keywords that are difficult to rank for. They get mesmerized by a high search volume, and fail to take into account just how hard …

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What Is Keyword Cannibalization and What Can You Do About It?

In our guide to keyword research made easy, we offered a straightforward approach that anyone can get started with. While that guide is perfect for the beginner SEO, it did skip over some of the more advanced aspects of keyword research. One of those is keyword cannibalization. Keyword cannibalization worth knowing about before you get …

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