In the digital era, a deep understanding of SEO tactics has become essential for all those looking to improve their ranking in search engines. If you want to show that your site has more relevant and compelling content, then that's why you should leverage topic clusters.
It is one of the most popular SEO strategies lately.
This topic cluster model was first introduced by HubSpot back in 2017.
And since then, this interlinking tactic of the content has become one of the most effective ways of boosting a webpage's SEO.
That's also because Google doesn't just look for keywords when determining rankings.
It looks for synonyms, answers, subtopics, and all the questions users have when researching a specific industry.
First things first…
A topic cluster is a group of content pieces around a central topic.
A topic cluster content strategy aims to build an interconnected website architecture that helps search engines understand the relationships between your content topics.
This can help you rank for multiple keywords related to one main topic.
After all, there are some topics you could never address fully them with a single page of web content.
Moreover, if you create too many pieces of content around one single topic, you may even go to keyword cannibalization, forcing your pages to compete with each other to rank on the SERPs.
But it's not only about the search engine – it's also about your visitors.
A cluster topic with many backlinks will cement your authority on that topic and industry- strengthening your brand.
It will provide a better user experience to your audience, keeping them on your site for longer and even pushing them to come back for more information.
It's worth pointing out that Google has never explicitly mentioned using clusters.
However, there's this comment from Google's Webmaster Guidelines:
“Design your site to have a clear conceptual page hierarchy.”
… Which has made SEOs come up with the framework of topic clusters.
Since there are many different articles showing you how to create and build your top clusters, we are focusing more on some tips that will help take your strategy to the next level.
If you want search engines and visitors to easily discover your website, you need to build your content and pages around a single question or topic.
The idea here is to try and figure out what users are looking for so that you can also come up with evergreen content.
The most basic way to get ideas?
Go to the Google search bar, type something and see what else people are searching for about your pillar content.
That will give you some general and more specific ideas on how to structurize your content.
You can also use your favorite keyword tool so you can come up with ideas, synonyms, questions, or potential target keywords for your cluster content.
As you produce more content, it's important to keep an eye on how your topic cluster strategy is working.
A content audit every can help you determine what's working, what's not, and where you might need to change some things.
Plus, it can give you some great ideas for new content.
Here are a few things to look for when you're conducting a content audit:
– How well is each piece of content performing?
– Is there any content that isn't performing well that could be improved?
– Are there any gaps in your content?
– What new topics could you add to your existing topic clusters?
– Are there any existing topic clusters that could be expanded?
– What about your competitors?
As you develop a topic cluster strategy, take a look at the content you already have.
You probably need new and more relevant content, or maybe you can simply refresh your old blog posts/articles so they fit into your new strategy.
For example, you could update them with new information and target a different keyword phrase.
If that's not an option anymore, getting rid of outdated or contradictory content will be a necessary task.
These pieces of content tend to occupy unnecessary space and ruin the credibility of your page.
Sometimes just by making these tweaks, you can quickly and easily improve your SEO.
As mentioned before, the goal of topic clusters is to have several pieces of content support the central topic while being interconnected.
Your cluster topics can only reach their full potential if everything is expertly related.
When you start grouping your content, you present users with an organized list of blog pages, topic clusters, and/or site categories.
This way, your website will be more user-friendly and easier for search engines to crawl.
As a bonus, this strategy helps you rank for multiple keywords related to your central topic.
In conclusion, topic clusters are an extremely powerful SEO tool that can help you rank higher in search engine results pages, drive more traffic to your website, and improve your overall online visibility.
If you're not already using them, now is the time to start!