Blog
May 31, 2019
If you are in the business of conversion rate optimization, you can't overlook the importance of split testing landing pages. Without split testing, you have no way of knowing what's working and what isn't. Essentially, you're shooting in the dark. In this guide, we'll take a close look at what split testing is, why it's important, and–most importantly–how to do it. What Is Split Testing? Also known as A/B testing, split testing landing pages is a straightforward method of fine tuning your website to ensure that every page and post is performing at its best. It involves applying the basic principles of the scientific method toward web design. You identify the variable that you want to test, measure the results, […]
May 21, 2019
All the traffic in the world is going to be worthless to you if it doesn't convert into sales. And, each tweak that increases your conversion rate will multiply the value of every visitor that lands on your site. So even if you're converting at a decent rate, there's no reason not to try to push it even further. In this post, we want to help you land more sales with 7 proven conversion rate optimization tips that internet marketers and web designers have been counting on for years. What is conversion rate and why does it matter? If you aren't aware, your conversion rate is a measurement of how well your website convinces your visitors to take the action […]
May 5, 2019
If you own your own small local business, you have probably been inundated with emails and calls offering SEO services. You’ve unsubscribed and added yourself to do not call lists dozens of times, but they still keep coming in. You are interested in SEO for your business, but you don’t want to trust your website to the agencies that are spamming your phone and inbox. You don’t want to sign a long term retainer. Maybe you’ve even paid for SEO before and never saw a dime of return on your investment. Like most business owners, you’re probably pretty used to bootstrapping. So maybe you’re wondering if you could just do SEO yourself. Well, a lot of people out there are […]
April 8, 2019
Keyword research is like any other type of brainstorming. You can never have too many techniques to choose from. So whether you’ve run out of ideas for a blog that’s been running for years, or you are just looking to expand your understanding of how to find keywords—this list of quick keyword research tips and tricks should have something for everybody. First Things First: Keyword Research Is More Than Metrics Before we jump into the list of keyword research tips, one thing to understand about is that keyword research isn’t always about finding the terms with the “best” metrics. While some metrics can help you determine what will be easy to rank for and what will be profitable, a big […]