Clearbit 2022: Pros and Cons of This Sales Intelligence Tool

Clearbit 2022 review – this sales intelligence tool has long been known as an effective way to optimize the performance of your business and its marketing campaigns, but does it really live up to all the hype?

In this article, we take a look at what Clearbit 2022 can do for you and why you might not want to use it.

What Is Clearbit?

Clearbit is a modern marketing data engine designed to play an active role in making companies truly data-driven.

It helps you identify and understand all your prospects and leads.

The software helps you personalize every marketing and sales interaction activity accordingly.

With this tool, you can easily fetch all the details about your prospects within just a few clicks.

This way, you can easily grow your customer base and expand your businesses as well.

Basically, it ensures you have access to the right data at the right time so you can target the right customers.

Core Features

1. Data Enrichment

Clearbit offers real-time data enrichment, which is powered by machine learning.

It is a good platform for getting quality B2B data for new business development.

You can use their advanced features and filters to get the best-desired data for you.

As mentioned, you can fetch business emails, mobile numbers, account-related information like employee size, recent funding, information related to investors, and many more.

2. Lead Scoring and Routing

Clearbit helps you configure lead scoring and routing using hundreds of B2B data attributes to fit your exact business needs.

From basic workflows to sophisticated scoring models, it can help you get your data structured in a helpful manner.

It really saves a lot of time and energy, which helps you while reaching out to your best prospects.

3. Conversion Tracking

Clearbit’s conversion tracking is enhanced with proprietary lead signals to send quality lead signals to focus on your best prospects.

You can calibrate your bids to increase deal size and maximize pipeline.

This way, you can assign predictive values to every conversion, focusing only on bids that help you acquire more qualified, high-value leads.

Pricing and Plans

Clearbit doesn’t provide pricing information for its products or services.

Their plans are based on total ad spend, monthly web traffic, database size, and growth.

While Clearbit does not offer a free trial, if you are a really interested client, you can always request a demo.

That being said, the price can range from $1200 – $24000 a year.

Conclusion

The Clearbit is a good option for taking the guesswork out of your efforts.

Here’s a short list of all its pros and cons:

Pros

• You can use Clearbit to enrich the information you gather in your market research.
• You can save hours and hours of wasted energy sorting bad information.
• It helps you clean data in my apps which saves you time
• It enriches anonymous web traffic and incoming leads
• It’s quick and easy to navigate.
• All the information you need is readily accessible.
• They have a great and helpful support team.
• It integrates with many third-party apps or platforms such as Salesforce, Hubspot, Segment, etc.

Cons

• Clearbit does not always have insight into new start-ups or newly established businesses, and sometimes for the bigger companies, the data is incomplete – so keep that in mind.
• Sometimes Clearbit can be a little bit wonky on the initial install as far as adding contacts.
• A big drawback is that it works only in Chrome, so if your CRM does not allow that, Clearbit may not be a good fit for your company.

However, overall it’s a great tool if you want to improve sales, generate fresh leads, or identify new accounts.