4 Killer Content Marketing Ideas to Get You Inspired
Content marketing can be tough, but it doesn't have to be impossible! These four killer content marketing ideas will inspire you to create relevant, engaging content to help you achieve your business goals and attract new customers.
They may also give you the perfect jumping-off point to develop your own great ideas!
If you think it's too much trouble, you can always hire a freelancer to come up with the topics and do the writing for you at half the cost and time.
How Can You Come Up with New Content Marketing Ideas?
In a sea of repetitive content, how are you expected to come up with new ideas all the time?
It's hard, but creating new content is not your only option.
You don't always need to try and reinvent the wheel; maybe just revamp and update your old content.
One way is to conduct a content audit: evaluate the current state of your content by looking at what it does well, where it needs improvement and what strategies are working for your audience.
Another way is to use a content marketing ideas generator like this one from HubSpot that helps you brainstorm new ideas based on keywords.
Finally, try some of these creative B2B and B2C content marketing ideas below that others have used successfully.
Creative Content Marketing Ideas
1. Create ‘How-To Posts'
These are posts that explain something in detail and give readers step-by-step instructions on how to do it themselves.
This is a great way to share knowledge with people who might not otherwise be able to learn from you.
‘How-To Posts' provide a lot of value for those interested in the topic, so it's essential to include information that will be helpful for readers.
What matters is that you offer your audience and readers simple directions that they'll be able to recreate on their own.
2. Ebooks & Resources
E-books and other similar resources let you put your knowledge at the fingertips of people who want it.
You can use e-books as a way of sharing knowledge that's specific to your area of expertise.
For example, if you're an accountant, you could create an e-book on tax preparation basics or how to manage cash flow effectively while keeping track of your client's finances during tax season.
3. Buyer's Guides
A buyer's guide is a great way to highlight your expertise, influence potential customers, and showcase the quality of your work.
You can build a buyer's guide by researching the topics that interest your audience.
The more time you spend on your research, the better results you'll get.
Whether you run an e-commerce store or not, investing in great buyer's guide content is always a great investment.
You can monetize these guides to make a profit, and your audience will love your information.
If you can provide readers with the type of content they're looking for, you will not only build your authority but also help boost your SEO.
4. Whitepapers
Whitepapers are a great way for B2B and B2C companies to build their credibility and attract new customers.
These in-depth reports will allow you to cover complex topics and position your brand as an authority in your industry or niche.
Moreover, it will allow you to create original content your competition isn't producing.
A company fully utilizing the potential of white paper reports is Gartner.
Their research covers a variety of topics and offers their audiences original data they couldn't get anywhere else.
Conclusion
This post has given you four powerful content marketing ideas.
You need to know your audience, research different topics relevant to them, and keep up with marketing trends.
That's how you can generate new content ideas when you feel stuck.
Now it's your turn: put them into action and see how they work for you.
Remember, don't be afraid to experiment, and be sure to measure the results of your efforts.
