Copywriting Jobs: A Beginner’s Guide to Freelancing Success

In today’s digital age, it’s easy to assume that AI has replaced the need for human copywriting jobs.

However, the reality couldn’t be further from the truth.

As important as AI tools and software are, they cannot replace the creativity, intuition, and empathy that come with being a human writer.

Copywriting is more than just stringing words together; it’s about understanding the audience, conveying the brand message, and ultimately creating a connection with the reader.

That’s why human copywriters remain crucial in the marketing industry… as they bring a unique perspective and voice to their work that no algorithm can replicate.

In this blog, we’ll explore why human copywriting is still in high demand and how you can leverage your skills to stand out in a world dominated by AI tools and software.

So, let’s dive in and explore the value of being a human copywriter.

What Are Freelance Copywriting Jobs?

Imagine getting paid to write cool stuff all day, every day?

Well, that’s what freelance copywriting jobs are all about!

In a nutshell, a copywriter is a professional writer who creates written content that helps promote or sell a product, service, or brand.

From catchy taglines and attention-grabbing headlines to product descriptions and website copy, a copywriter is responsible for crafting words that engage, persuade, and inspire action.

According to the U.S. Bureau of Labor Statistics, from 2020 to 2030, the employment of writers is projected to grow by 9%.

So if you’ve got a way with words and love the thrill of the creative process, freelance copywriting could be the perfect career for you!

What Skills Do You Need to Find Remote Copywriting Jobs?

AI tools may be great at writing generic, soulless copy, but they can never match the ingenuity of a human copywriter!

That being said, to succeed in finding remote copywriting jobs and outshine those pesky robots, you’ll need a few essential skills up your sleeve that you can later monetize.

• Firstly, a good grasp of spelling and grammar is non-negotiable.

You can’t communicate a message effectively if your writing is riddled with errors, and a misplaced comma can change the whole meaning of a sentence!

• Persuasive, descriptive writing skills are also crucial.

You’ll need to create content that not only informs but also inspires and convinces your audience.

• Familiarity with technology is a must, too.

You know what? You’ll likely be working with various software and platforms, such as content management systems and social media scheduling tools.

• Creative problem-solving abilities will also come in handy.

Also…You will probably need to adapt your writing style to different audiences and industries while staying true to the brand’s voice.

• Finally, don’t forget about business and project management skills.

As a freelance copywriter, you’ll be running your own business, so knowing how to market yourself, manage your finances, and stay organized is vital.

How to Become a Freelance Copywriter

In this section, we’ll take a look at the four essential steps to becoming a successful freelance copywriter.

1. Whip Your Words into Shape

To be a successful freelance copywriter, you need to master the art of persuasive writing. This means learning how to use words to sell, engage, and inspire your readers.

Start by studying the copywriting greats (for example, David Ogilvy –Father of advertising).

Read books, take online courses, and practice, practice, and practice some more.

Remember, the best copywriters are always learning and growing.

2. Join Freelancing Platforms That Actually Work

When it comes to finding freelance copywriting jobs, joining a reliable platform is key.

And trust us; not all platforms are created equal.

There are more options out there than Ben & Jerry’s ice cream flavors, and it can be tough to sort through the good, the bad, and the (downright) ugly.

That’s why it’s important to do your research and find a platform that actually works.

One great option is Legiit, which has an entire community of freelancers, clients, and resources to help you get started.

You can connect with like-minded individuals and get all the support you need to succeed.

3. Hustle Hard, Land Clients

You’ve got the skills, the creativity, and the drive, but how do you actually get someone to pay you for your words?

The answer is simple: hustle hard. You’ve got to put yourself out there, network, and hustle like your rent is due tomorrow (because, let’s be honest…it probably is).

You can also reach out to your network, such as friends, family, and former colleagues, to let them know you’re available for freelance work. You never know who might be looking for a copywriter!

4. Refine Your Process

Once you’ve landed your first few clients, it’s time to start refining your process.

This means figuring out what works for you in terms of communication, time management, and workflow.

You may need to experiment with different tools and strategies until you find what works best for you.

Remember, the more efficient and effective you are, the more clients you can take on and the more money you can make!

Bottom Line

Whether you’re a seasoned writer looking to go solo or a rookie just dipping your toes in the water, remember this… AI may be smart, but it’s got nothing on the power of human words.

With the right skills, a reliable platform, and a little bit of hustle, you can make a name for yourself in the world of freelance copywriting.