Differentiate Your Ecommerce Brand: Ways to Stand Out | 2023
For any eCommerce brand, it's vitally important to differentiate your company from the competition.
This can be challenging due to the level of growth in this industry that we've seen in recent years, as more and more brands turn to online sales to increase their revenue.
However, if you know where to look, you can find ways to differentiate your store and stand out from the competition in 2023.
#1 Emphasize Your Culture and Your Customer Experience
Today's customers are more demanding and cynical than ever before.
They want a brand that is transparent, authentic, passionate about what they do, and will take care of them at all times.
You need to focus on your culture and customer experience to differentiate your eCommerce brand.
Demonstrate the values that reflect your company's mission statement in EVERYTHING– from marketing materials to product packaging.
By leaning into your cultural DNA, you can create a unique appeal that no other competitor can match.
#2 Provide Exceptional Customer Service
In order to be able to emphasize your amazing customer service, you have to hate amazing customer service.
This is one of the most important things you can do as an eCommerce brand strategist.
You may be a smaller company with fewer resources, but that doesn't mean you can't compete with larger brands in providing excellent service.
It is critical to offer a live chat feature on your site that allows your customers to always get customer support, either via email or phone.
Make sure the tone of customer service matches your brand.
And don't forget to make your policies known. Everything about your shipping policies, return policies, delivery expectations, and everything in between.
Leave nothing to the imagination. The more information you provide, the easier it will be for customers to purchase.
Do you want to go the extra mile?
Send your customers handwritten thank you cards with their orders, or send them personalized thank you videos, gift cards, promotions, surprise presents on their birthdays in their inboxes or emails, etc.
#3 Develop an Engaging Brand Personality
If you want to differentiate your eCommerce store from your competitors, develop an engaging brand personality.
This is not a new concept, but it is one that is still largely ignored by many online retailers.
The idea of building an engaging brand personality should be approached in the same way that an actual personality would be built, with a combination of traits and characteristics.
The main difference is that instead of being based on real-world individuals, it will be based on your brand's values and personality traits.
By creating this type of identity for yourself, you can use it as the central point for all marketing campaigns and marketing strategies, including product advertisements and other forms of advertising, such as email and social media ads.
#4 Invest in Consistent Visual Marketing
From your packaging to your website to your content images.
We've all been there.
You're looking at a competitor's product, and you see that they have a really great packaging design that makes them stand out from the crowd.
Or maybe it's the website that just seems so much more professional compared to others?
Or maybe it's the fact that the images they use on Instagram or other social media platforms are so much more engaging and…perfect?
This is where visual marketing comes into play!
Visual marketing can be used in a variety of ways, from designing a new logo for your business or website to creating new images for social media.
But either way, it will make a huge difference for your brand if implemented correctly.
Final Remarks
The best way to differentiate your eCommerce brand is by being a strategist. You will have to be nimble, creative, and responsive.
And, you'll need to be able to use data and analytics to make high-quality decisions.
The rewards for success are worth it.
