Local Video Marketing: Strategies To Step Up in 2023

Social marketing definition – “where making a difference meets marketing magic!” What better way to get your message across than with local video marketing?

Yes, that's right, video is the secret weapon of social marketing.

With its power to captivate and engage, video is the key to bringing your socially responsible messages to life and making a real impact on society.

Statista states that over three billion internet users downloaded video at least once per month in 2022.

So, welcome to the exciting world of local video marketing, where a camera, a creative mind (and a little bit of pizzazz) can make ALL the difference!

2023 is poised to be the year where businesses of all shapes and sizes will step up their game and unleash the full potential of video marketing to reach their local audience in a big way.

We're not just talking about any ordinary videos here.

We're talking about videos that are so electrifying they'll make the search engines sit up and take notice, drive droves of traffic to your website, and have customers flocking to your door.

So… get ready to level up your local video marketing game with some seriously cool strategies!

Maximizing the Advantages of Local Video Marketing for Your Business

Here are five effective strategies for using video in your local business:

Showcase Your Products or Services in a Fun Way

Let's face it, a picture is worth a thousand words, but a video is worth a …Googolplex (considered to be the biggest number in the world)!

So, if you're looking to showcase your products or services and give your customers a taste of what makes your business unique, then a local video marketing campaign is the way to go.

Data shows that, for B2B companies, the most popular type of video content was product videos in 2020.

Moreover, 96% of people love videos that help them learn more about a product or service.

With a video, you can highlight all the fantastic features and benefits of your products and services and have customers falling in love in a matter of minutes.

Think of it like a movie trailer for your business – the more attention-grabbing and memorable, the better!

Share Behind-The-Scenes Content

Ready for a behind-the-scenes pass on the inner workings of your business?

Then it's time to shine the spotlight on your employees and facilities with a local video marketing campaign!

By giving your customers a sneak peek into the daily operations of your business, you'll showcase your unique brand culture.

AND… you'll also humanize your business and make a deeper connection with your audience.

Just imagine taking your customers on a virtual tour of your facility, introducing them to your team, and giving them a glimpse of what makes your business tick.

It's like giving them a VIP pass to the exclusive club of your brand.

So, grab your camera and start giving your customers a reason to fall in love with the behind-the-scenes magic of your business.

Repurpose One Video for Different Platforms

Here's a secret to social marketing success: reuse, reuse, reuse!

That's right, when it comes to making the most of your video content, don't limit yourself to just one platform.

By repurposing your videos across different social media channels, you'll reach a wider audience, increase engagement, and get the most bang for your buck.

Data shows that 90% of consumers use their phones to watch video content.

So keep that in mind.

It's like the golden rule you extract from the social marketing definition – if you have great content, repurpose and share it everywhere!

So, get ready to take your video content on a wild ride, from TikTok to Instagram, and watch as it reaches new heights of popularity and engagement.

Forget How To’s; Focus on Trends

Get ready to join the TikTok and Insta Reel craze and make your local video marketing campaigns go viral!

By following the latest trends and creating content that's sure to grab attention, you'll be putting your brand at the forefront of social media's latest and greatest.

It's time to get creative, have some fun, and make a statement with your video content.

Think dance challenges, funny skits, and visually stunning content that's sure to make your brand stand out.

And the best part?

By staying on top of the latest trends, you'll be attracting a new generation of customers who are always on the lookout for the next big thing.

So, don't be shy, get your groove on, and let your local video marketing campaigns shine!

To Wrap It Up

Whether it's through tutorials, behind-the-scenes content, or just jumping on the latest trend, video provides a dynamic and engaging way to showcase your products and services, as well as share your message.

So, get creative, have fun, and start using video to take your local marketing efforts to the next level!