Steps to Choose the Perfect Long-Tail Keywords for SEO
Choosing the right keywords to optimize your website and provide the best user experience can be daunting, especially if you're unfamiliar with SEO and writing content around keyword phrases. If you're looking to learn how to choose long-tail keywords, though, there are some simple steps you can follow that will help you make smart keyword choices from the beginning and improve your search engine optimization overall. Here are some tips to help you choose the perfect long-tail keywords for SEO.
The Value of Long-Tail Keywords
There is a lot of value in understanding how your potential audience will search and then selecting the perfect keywords.
The most important part is that you should be looking at what terms are already related to your niche but less commonly searched.
These will be your long-tail keywords.
But why is this important?
Why should long-tail keywords be a part of your strategy when you can focus on those shorter, more common keywords?
Well, long-tail keywords:
- Are easier to rank since it has high volume but lower competition
- Help you attract targeted traffic for that specific keyphrase
- Are less expensive if you are interested in PPC advertising since they have a lower CPC
How to Find Long-Tail Keywords for SEO
1. Find Your Niche
In some markets, it's tough to rank.
Some markets are highly competitive, with large companies dominating the search results.
And the thing is that these companies have a huge budget to spend on marketing in general and SEO specifically.
However, if you focus on the less competitive term that your target audience uses but aren't that difficult, you will be able to compete.
2. Use Your USP to Define Long-Tail Keywords
If you don't know, USP= Unique Selling Proposition.
Identifying what makes your business unique is an untapped strategy for finding long-tail keywords.
That way, you can get your website in front of people by describing the unique thing you offer/your product has.
For example, let's say that you sell ‘top-quality certified organic pizza. ‘
This long-tail keyword would be perfect for you.
Of course, it probably won't bring in a ton of traffic, but it's highly related to what you sell.
And if it's connected to what you sell, it means that that traffic will convert.
So, to find your long-tail keyword that is connected to your business, ask yourself these questions:
- What makes your product/service unique or better?
- Who needs what you are offering?
- Why should they choose you over your competitors?
3. Use Google's Autocomplete Feature
When you type a word into Google's search bar, it can help you find popular words and phrases.
This is called Google Autocomplete.
When we typed in SEO, Google autocompleted with many different phrases, including:
- SEO tools,
- SEO meaning
- SEO checker
- SEO tools
If you want to see even more suggestions, you can add a letter (or two) after your search term.
Let's continue the example.
You can type something like “SEO ke..” into the search box and get the following list of suggestions.
4. Google's Related Searches
Just like everybody knows, Google provides a list of different keywords at the bottom of the first page of the search results.
They are usually long-tail keywords closely related to the term you just searched for.
For example, some of the long-tail keywords that Google provides for “superstar SEO” are as below.
Source: Google Search
The results are beneficial if you're trying to find keywords that people use in conjunction with a specific phrase or product but aren't necessarily related to it.
Just like the mention of Audiit and Legiit is not necessarily connected to Superstar SEO.
5. Use Social Media and Forums
To find long-tail keywords, you can use a few different resources.
The best keyword tools for SEO are Google's Keyword Tool and Ubersuggest; both give a ton of information about a wide range of search terms.
If you don't want to use any tools, you can always check social media and different forums for some inspiration.
The thing is that if you're just starting off with a website or blog, it might be hard to come up with your own long-tail keywords.
There will already be so many other websites that have already been optimized for these terms.
And sometimes, you simply don't know exactly how people search.
One way around this is by using social media and forums as inspiration for what topics people might be searching for in order for your website to rank higher.
Message boards and forums like Reddit or Quora can help you find problems people struggle with.
Link from the Tail to the Head!
Finding long-tail keywords is only half the job.
And half a job done is as good as none.
Once you have chosen your keywords, you must use them correctly on your page.
Make sure to place your keywords strategically and get creative when using them in your blog/website so that it comes off as natural in the sentence.
And always – ALWAYS pay attention to the searcher's intent.