As more and more traffic comes to websites from mobile devices, it's becoming increasingly important that your website can be accessed from any device. While there are many options on the market today, I've rounded up some of the top free mobile SEO tools below that you can use to improve your rankings and optimize your website as much as possible.
After all, it's essential to take advantage of the benefits these tools provide by optimizing your site for mobile users and adding relevant crawlable page content.
Google Analytics is a free mobile SEO tool that gives you insight into how people find and use your website.
You can see what devices they're using, what pages they're looking at, and where they're coming from.
This information can help you boost your mobile website and improve your mobile SEO.
It's also a great tool that helps you compare your mobile versus desktop traffic.
You will understand:
- If mobile traffic converts more often than desktop?
- If it converts at a higher or lower rate than desktop traffic?
- How can you expect your overall mobile traffic to perform compared to desktop?
Google's Test My Site is a free mobile SEO tool that can eventually help you boost your mobile website's performance.
The tool analyzes your site in like a minute or two, and it shows you how long it takes your site to load on mobile.
You simply start by typing in the URL of the web page you want to test, and it will provide a “pass” or “fail” score.
The score goes as below:
You'll see Good if it takes 0 to 2.5 seconds for your site to load on a mobile device,
You'll see Needs Improvement if it takes 2.5 to 4 seconds,
You'll see Poor if it takes 4 or more seconds.
However, keep in mind that according to Google, this tool won't get updates anymore and can even “disappear” in the next few months.
Google's Mobile-Friendly Test is another free tool that allows you to test whether your website is mobile-friendly.
Google rolled out the Mobile-Friendly update around 7 years ago, in April 2015
To use it it's simple.
Again all you have to do is enter your website's URL, and Google will analyze if your website is mobile-friendly or not.
The test will provide you with a report detailing what needs to be fixed, and you can then use this information to boost your SEO efforts for your website.
The report is helpful if you want to get a simple snapshot or to understand if a site is ready for more advanced mobile optimization.
So, if the site fails, your first step is to create a responsive website.
This tool is essentially the same as the one you can access through Google Search Console.
To use it, click Search Traffic and then go to Mobile Usability.
Even if your site is mobile-friendly, you probably want to know how Google crawls and renders your content.
That's when Fetch as Google comes to the rescue.
It is an option for webmasters to check how a web page will look when Googlebot crawls it.
And it's also one of those mobile SEO tools that's a must.
Google renamed the tool in the new Search Console interface as “URL Inspection”, but it has similar functions.
This is important because it allows you to ensure that your content is properly indexed and displayed in mobile search results.
Plus, it's a great way to debug your current or potential mobile SEO issues that you may be having.
Login to your Search Console account and navigate to the “URL Inspection” option from the sidebar.
Simply enter the URL of your web page and hit the enter key.
- Find the index status of any webpage on your verified domains.
- Help submit pages for crawling and indexing if/when you have changed the content.
- Troubleshoot web pages to improve the performance in search engine result pages.
If you're not using mobile SEO tools to improve your website's ranking in mobile search results, you're missing out.
It's been said over and over again how important mobile SEO is for anyone with a website, especially if you want to rank in Google's search results.
Obviously, there are many more tools than just these we have mentioned above.
If you're not sure where to start, try using one or all of these tools to see how they can help you improve your website's ranking in mobile search results.
In our experience, these kinds of tools are helpful because they are free and relatively easy to learn and use.
On top of that, they will provide the kind of data that helps you make a difference in your mobile SEO.