OptiMonk 2022 Review: Is It the Right Lead Generation Tool?
You need an effective way to generate and capture leads, but how can you tell which system will work best for your business? It all comes down to what your company needs right now, and that’s why we’re reviewing OptiMonk.
But first…
What Is OptiMonk?
The OptiMonk website claims to be the most powerful, easy-to-use software to generate and capture leads with an automated lead generation system.
The company has been around since 2014 and was founded by an eCommerce conversion expert named Csaba Zajdo in Hungary.
So, whether you are a marketer, CROc, website developer, or eCommerce business owner, this tool can be for you.
It enables you to attract your visitors’ attention with engaging content displayed at the right moment.
You can also OptiMonk for lead capture and webinar registration to promote coupon codes, discounts, special deals, etc.
It is a great conversion optimization and lead generation tool that turns your traffic into sales.
Without coding, you can create, personalize, and launch popups, sidebars, and notification bars.
It is a powerful tool you can use to analyze your website and discover ways to optimize your content for conversion.
Overview of OptiMonk’s Core Features
1. Campaigns and Templates
You have complete control over your eCommerce store designs, including product layouts and template customization.
OptiMonk’s drag-and-drop builder makes it easy to design any store on any device.
With all the right tools, you can create a campaign that will have an impact.
Quickly and easily launch your digital marketing campaigns with one of OptiMonk’s top digital marketing tools – templates!
From landing pages to email campaigns, OptiMonks helps built templates with conversion in mind.
2. Popups
OptiMonk provides a number of choices for you to experiment with and create your popups.
The popups are customizable to match your business’s needs, and you can even use the same popup across multiple social media platforms.
They are easy and neat to navigate.
You can set the background color to your liking to ensure visitors focus only on the popup.
Another useful feature of OptiMonk is the floating bar opt-in that scrolls along with visitors.
Additionally, there is an exit-intent functionality that works well.
3. Conversion Tools
If you’re thinking of building your online presence, you might wonder how to go about getting potential customers to visit your site.
OptiMonk is a conversion toolkit that makes it easy for users to take the guesswork out of digital marketing by generating leads and A/B testing different campaigns.
4. Statistics and Reports
What good is testing when you don’t have great reports to look at?
Having a statistic-filled analytics page is the way to go when it comes to winning over customers.
With OptiMonk, you can run experiments on your website with no knowledge of coding!
It includes detailed reports so you can see which campaign generates the most traffic.
This information can help you create an efficient marketing campaign by providing data on which content and popups perform best.
OptiMonk’s reports section displays numerous helpful graphs and data to increase the effectiveness of your strategy.
Pricing and Plans
OptiMonk has 4 pricing editions, starting from $0 (a free trial) to $166/month.
- The Essential plan starts at $24.16/month if paid annually. It offers 2 domains, unlimited campaigns, and 30,000 pageviews.
- The Growth plan starts at $65.83/month if paid annually. It offers more domains and pageviews as well as a custom variable.
- The Premium plan starts at $165.83/month if paid annually. It offers everything the Growth plan does plus more.
- If you don’t find what you are looking for, there is always the fourth option – the Master plan – when you contact the team to find the optimal solution for you.
Conclusion
In conclusion, OptiMonk is a good marketing tool to have in your arsenal.
It will help you generate leads and create popups that will grow your business.
Pros
- It offers a huge range of templates and options for integrations.
- It’s easy to use and has free online training opportunities.
- The customer service is a delight: friendly, quick, and competent.
However, there are some drawbacks that keep it from being perfect.
Cons
- Templates can be tricky sometimes if you want to customize every little detail.
- The mobile version can be a lot better.
- The pricing could be an issue for a startup or if you are tight on budget.
However, this is an excellent option if you don’t have the time or resources to create a dedicated conversion funnel.
OptiMonk is one of the best popup and CRO tools available in the market, with many useful features and awesome templates.