Personalized Emails – Going Beyond First Name Usage

In today’s age of technology, email marketing has become a staple of many companies’ marketing and sales strategies. The benefit of personalized emails – customized to each recipient based on their specific information and needs – is undeniable in increasing customer engagement and conversion rates.

However, most companies think that engaging on a first-name basis is simply enough.

Well, that is only one step of the whole.

An email with a personalized subject line and content is much more likely to be opened and read.

Customized emails also show that you value your client and their time.

The Benefits of Personalized Emails

This part is obvious.

By tailoring the message to the recipient, businesses can ensure that the email is relevant and interesting, which can lead to higher open and click-through rates.

A 2021 McKinsey research found that companies that excel at personalization generate 40% more revenue than competitors.

Email is the most popular and (probably) the most powerful place to implement personalization.

That’s why Statista states that 78% of marketers use email for personalized communication.

Personalized emails can help build stronger relationships with customers and clients by showing that the business cares about their individual needs and preferences.

Businesses can improve communication, customer relations, and overall marketing effectiveness by taking the time to tailor messages to specific recipients.

Tips for Making Personalized Emails Effective

1. Send Emails from an Individual, Not Your Company

Sending personalized emails to multiple recipients can be tricky.

A great strategy to personalize your emails is to send your emails from a member of your marketing team, not your business in general.

Research shows that users are more likely to trust (and relate to) an email from another person than an email from a business.

When you send out your emails to a person, it will show that you care about their needs and concerns.

It will also make them feel more appreciated and valued and not just another name on the list.

2. Send Product Recommendations Depending on Their Purchasing Behavior

When a customer first signs up for an account, they can fill out basic information about themselves.

For example, the person’s preferred language or the types of products they are most interested in.

You can also send personalized emails to multiple recipients by segmenting customers based on their past purchasing behavior.

For instance, if a customer has bought dog food from you before, then sending them an email with new product recommendations for dog food is that little touch of personalization needed.

3. Send Personalized Offers on Anniversaries or Birthdays

There are many ways you can send personal messages to your customers, such as sending an offer on the customer’s birthday or anniversary.

Still, it is important to be careful in how you word these emails.

You do not want your message to come off as spammy or pushy.

For example, you can celebrate a special occasion and milestones — such as the anniversary of your business, their birthday, or their first purchase– by sending them personalized emails with an exclusive offer.

Just. For. Them.

4. Send Summary Emails on Their Weekly Activities

Most marketers send weekly or monthly updates to their customers.

Remember, they signed up for your email list, and they like what you’re sending them, so the more you can personalize the content with them in mind, the better off you’ll be.

Sending your customers personalized emails curating their weekly activity with your product or services is a great way to keep them engaged with your brand.

Not only does it give them useful information about their recent activity, but it also shows that you care about their individual needs and interests.

Conclusion

A personalized email has the potential to reach humans (not just inboxes) and create a connection with the recipient that goes beyond the sale.

In a world where we’re bombarded with marketing messages from every direction, stand out by making your emails personal.

Address your recipients by name, share relevant information about their interests and preferences, and create a message that feels like it was written just for them.

The benefits of personalization are clear: higher open rates, click-through rates, and conversion rates.

But more importantly, personalization helps you build relationships with your customers that last long after the sale is complete.

Learning how to send mass personalized emails is easy, too, as long as you use automation. There are hundreds of tools out there, so choose your pick.