SalesLoft Reviews: Pros, Cons &Everything Else | 2023
In this blog, we're going to give you the inside scoop on everything SalesLoft, from the pros to the cons and everything in between.
So, let's dive right in.
What Is SalesLoft’s Cold Email Platform?
As you (probably) guessed from the name (SALESloft), this platform is designed to help sales teams streamline their processes and increase productivity.
Its cold email software allows you to open, track, and respond to emails.
In addition, SalesLoft's email analytics provide valuable insights into the effectiveness of email campaigns.
After all, what good is a platform if you have no insight into your emails (or anything else)
This allows your sales teams to track open rates, click-through rates, and response rates.
This data can then be used to refine email campaigns and improve their overall performance.
1. Email Templates: SalesLoft provides a wide range of customizable email templates. Templates that sales reps can use to create professional-looking emails quickly and easily. They can be tailored to specific customer segments or personas, making it easy to create targeted, personalized outreach.
2. Email Cadences: SalesLoft's email cadences allow sales reps to automate their email outreach. This means you can send a series of targeted emails over time to increase the chances of a response. Cadences can be customized based on specific customer segments or personas and can include personalized messaging, follow-up reminders, and more.
3. Analytics and Reporting: SalesLoft's email analytics provide valuable insights into the effectiveness of email campaigns. It allows sales teams to track open rates, click-through rates, and response rates. This data can then be used to refine email campaigns and improve their overall performance.
4. Personalization: SalesLoft's email platform allows sales reps to personalize their outreach at scale, using dynamic fields to insert customer-specific information into their emails automatically.
5. Email Scheduling: Sales reps can schedule emails to be sent at a specific time, ensuring that their outreach is delivered when the recipient is most likely to be engaged.
G2 score: 4.5/5
Pricing: available on request
Is SalesLoft Worth It?
Here's a detailed look at some of the pros and cons of using SalesLoft cold email software (according to most users), so you can decide if it's the right choice for your sales team:
Customer SalesLoft Reviews: Pros
1. Seamless Integration with Salesforce
SalesLoft integrates seamlessly with Salesforce, making it easy to manage your sales outreach and customer data in one place.
2. Intuitive Interface
SalesLoft's interface is user-friendly and easy to navigate, which means your sales reps can get up and running quickly.
3. Not Only Email
SalesLoft allows you to keep track of all your calls, emails, and meetings booked in one place, which can help your team stay organized and productive.
4. Great Support
SalesLoft offers fantastic support to its users, with knowledgeable and responsive customer service representatives available to help you troubleshoot any issues.
Customer SalesLoft Reviews: Cons
1. Occasional Lag or Slowness
Some users have reported that SalesLoft can be slow or laggy at times, which can be frustrating when trying to manage sales outreach.
2. Limited Visibility into Cadence Progress
It can be difficult to get a quick overview of where prospects are in the cadence, as there is no front-page option to see how long they've been in the cadence or when their steps are due.
3. Exporting Contacts to Salesforce Can Be Tricky
Some users have reported that exporting contacts from SalesLoft to Salesforce can be a bit cumbersome, which can slow down the sales process.
Overall, SalesLoft is a powerful sales platform that offers a range of features to help sales teams streamline their email outreach and increase their chances of success.
While there are a few downsides to using the software, many users love the platform.
While the fantastic support and seamless Salesforce integration make it a top choice for sales teams of all sizes.