Social Media Algorithm: Its Impact on Content Creators | 2023
Welcome to the wild world of social media algorithm secrets!
You may have heard of this mysterious thing that helps decide who sees what content on your favorite platforms. But what is a social media algorithm, and how does it work? Is it the same thing everywhere?
And most importantly, is there really such a thing as “social media algorithm bias”?
In this blog post, we'll tackle these questions and delve into the complexities of social media algorithm bias.
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Social media algorithms are powerful, complex programs that determine the kinds of content you see on your feed (no matter the platform you are on.)
They are designed to show you relevant and interesting content, but they can also be subject to bias.
Understanding the complexities of social media algorithm bias can help you better understand how each platform works and how to make sure your content is seen.
So let's dive in and get to the bottom of this issue!
How Does Social Media Algorithm Work for Different Platforms?
Let's take a closer look at the puppet masters of our feeds – the social media algorithms!
They dictate what we see and what we don't and can make or break a content creator's online presence.
But have no fear; with a little bit of inside knowledge, you can make these algorithms work for you and not against you.
Facebook's algorithm is all about showing you what your friends and family are up to. The platform was the most popular social media network in the world in 2022.
It prioritizes posts from those you interact with the most and content that receives high engagement, like likes, comments, and shares.
Pro Tips for the Facebook Algorithm
Building connections is key: It's time to break out your socializing skills and start building those connections!
Reactions speak louder than likes: A simple like may be a sign of appreciation, but reactions are the real MVPs of Facebook.
Facebook Stories to the rescue: They're the perfect way to bypass the newsfeed and reach your audience directly. Plus, they're fun and creative, allowing you to show off your personality.
Live Video is a game changer: Engagement is king, and nothing gets more engagement than a live video.
Instagram's algorithm is all about relevance and engagement. The more likes, comments, and shares your post receive, the more likely it is to show up in other people's feeds.
Pro Tips for the Instagram Algorithm
Carousels! If you're looking to up your engagement game, carousels are your new BFFs! These multi-slide posts get three times more engagement than other post types. That's right, three times! So, get ready to swipe your way to Instagram glory.
Reels are the new hotness: The platform is reallyyyyy boosting Reels, so now's the time to jump on board and give it a spin. Who knows, you might just become the next Insta sensation!
TikTok
TikTok's algorithm is all about the “For You” page.
It is available in over 150 countries and has been downloaded over 210 million times in the US alone.
TikTok shows you videos based on what you like, watch, and share.
The more one interacts with your video, the more TikTok will show them similar content.
Pro Tips for the TikTok Algorithm
Get clever with your content: Think outside the box and develop videos that will have your followers creating stitches. Whether it's lip-syncing, dancing, or just being silly (depending on your brand), TikTok is the perfect platform to showcase your unique talents.
Appeal to a young demographic: TikTok has a young and fun-loving audience, so make sure your content appeals to this demographic. Get in touch with your inner teenager and create videos to make them laugh, dance, and sing.
Trending topics: TikTok is all about trends, so ensure you're up to date on what's hot. Follow the trends — or even better — create your own! You might just start a trend that will take over the app.
LinkedIn turns 20 this year (in 2023).
Its algorithm prioritizes content from your network and those who receive high engagement.
It also takes into account the type of content you interact with and the topics you're interested in.
Pro Tips for the LinkedIn Algorithm
Hashtags are your secret weapons: Use up to four hashtags to make your posts discoverable to a wider audience.
Comments are king: On LinkedIn, comments reign supreme! Likes are great, but comments show that your content is really resonating with your audience. So, don't be afraid to ask questions and start a conversation.
Engagement is key: Make your audience want to stick around and read more. That's why “dwell time” is so important – the longer they spend reading your post, the better!
Connect with the RIGHT crowd: Find people who are relevant to your brand, industry, or interests, and start building those connections.
Bottom Line
To wrap it up, a social media algorithm may seem like a mystery, but with a bit of understanding and strategy, you can increase your chances of success on these platforms.
So, go forth and conquer the algorithm!
