Social Seller’s Toolbox: The Best LinkedIn Tools [2023]
Social selling. Digital selling. Online selling. One cannot keep track of everything and know up from down. But what is a social seller?
They are just like you and me, except they’re “armed” with an arsenal of LinkedIn tools to help them connect and engage with potential customers in a more authentic way.
They use social media platforms, like LinkedIn, to build relationships and trust (pretty important stuff) with prospects rather than just trying to sell them something outright.
So they just magically know who to contact and how to best contact them…and when… and where?
Nope.
They make use of all the help they can get from the best tools out there.
And that’s what we are going to talk about in this blog.
But first…
Why Is Social Selling Important? (Statistics That Matter)
You probably can guess most of them…But basically:
- It helps humanize the brand
- It can increase reach and awareness
- It can lead to more conversions
- It can differentiate the brand from competitors
- Social selling leaders create 45% more opportunities than their peers
- Social selling leaders are 51% more likely to reach quota.
- 78% of social sellers outsell peers who don’t use social media.
- More than eight in 10 sellers say they have had deals lost due to not keeping tabs on their buyers.
Top LinkedIn Tools For A Social Seller
LinkedIn Sales Navigator
LinkedIn Sales Navigator is an indispensable tool for social sellers looking to generate leads and build relationships on the platform.
Its advanced search filters allow users to narrow down their search criteria to find the most relevant leads, while its lead recommendations feature suggests potential leads based on saved searches and previously saved leads.
Additionally, Sales Navigator provides insights on lead activity, allowing users to engage with leads at the right time and in the right way.
Overall, Sales Navigator is a powerful tool for social sellers who want to make the most out of their time on LinkedIn and see results in their sales and relationship-building efforts.
IFTTT
For a social seller… time is a precious commodity.
That’s where IFTTT (short for “If This, Then That”) comes in – it’s a tool that allows you to automate your LinkedIn activities, freeing up more time for you to focus on other aspects of your business.
With IFTTT, you can create “recipes” that trigger certain actions when specific events occur.
For example, you can create a recipe that automatically sends a connection request to anyone who engages with one of your posts or that adds a new lead to your CRM system whenever you save a lead in Sales Navigator.
The possibilities are endless! By using IFTTT, social sellers can save time and streamline their workflows, all while staying engaged with their target audience on LinkedIn.
Detective
Detective is a powerful LinkedIn automation tool that can help social sellers to identify and engage with potential leads.
One of the most interesting features of Detective is its ability to scrape LinkedIn profiles and extract contact information such as email addresses and phone numbers.
This makes it easy to reach out to prospects outside of LinkedIn and start building relationships on other platforms.
In addition to lead generation, Detective also offers a range of other useful features, such as profile viewing automation and custom message campaigns.
Crystal
When it comes to social selling, building genuine connections with your prospects is key.
Crystal uses the power of artificial intelligence to provide deep insights into a person’s personality, communication style, and preferences.
Armed with this information, social sellers can connect with their prospects in a personalized and authentic way.
For example, imagine you discover that a prospect prefers phone calls to email.
With Crystal, you can adjust your communication style accordingly, building a stronger connection and increasing the chances of a successful conversion.
Bottom Line
In this blog, we learned all about what is social selling and what it means for brands.
There are many tools available to help you succeed in social selling.
From LinkedIn Sales Navigator to Zopto, Detective, and Crystal, each tool offers unique features and benefits that can help you find and connect with your ideal prospects.
However… it’s important to remember that there’s no one-size-fits-all solution when it comes to social selling tools.
You may need to try out several different options to find the ones that work best for your business and your specific needs.
Fortunately, many of these tools offer free trials or demos, allowing you to test them out and see if they’re a good fit before committing to a subscription.
