Social Selling Index Success: Tips to Improve Your Score

Are you tired of feeling like a social media wallflower, especially on LinkedIn? Have you heard of the Social Selling Index? Or have you even checked yours?

It is like a secret weapon that can transform you from being a mere LinkedIn user to a LinkedIn superstar.

Okay, maybe not exactly a superstar, but you get the idea.

In this blog, we’ll dive into what SSI is, what a good score looks like, and how you can improve it to become a LinkedIn powerhouse.

LinkedIn Social Selling Index Definition

The LinkedIn Social Selling Index (SSI) is a score that measures how effective you are at establishing your professional brand, finding and engaging with relevant prospects, building relationships, and, ultimately, closing deals on LinkedIn.

The higher the score…, the better abled you will be to connect with the right people and boost sales.

The SSI score is important for sales professionals but also for people who simply want to grow their personal brand.

What Is a Good LinkedIn SSI Social Selling Index?

LinkedIn provides a score out of 100 for your SSI, along with a breakdown of your performance in each of the four areas that make up the index.

This breakdown can help you identify areas where you may need to improve your social selling efforts on LinkedIn.

To find your score, simply follow the link.

The dashboard provides you with information about your:

• SSI score
• How your SSI compares to your industry and network
• And the particular score for each of the components

So, to answer the question -> What is a good LinkedIn SSI score?

• Social selling leader – Any score over 70 means you are at the top of all social sellers on the platform
• An OK social seller – Any SSI score between 30 and 70
• A poor social seller – Any SSI score below 30

According to LinkedIn, social selling leaders get better results as they get more opportunities, more deals, and sales than their peers with low SSI.

How to Improve the Social Selling Index?

1. Create a Strong Profile and Brand

Let’s start with the basics – your LinkedIn profile.

Your profile is essentially your online resume…

This means filling out all the relevant sections, including a professional headshot, crafting a compelling summary, and highlighting your skills and achievements.

2. Look for People Who Are Likely to Be Relevant to Your Business

Alrighty, now that you’ve got a killer LinkedIn profile, it’s time to start finding some potential prospects to engage with!

But don’t worry…Use the platform’s advanced search features to find people (it’s better to focus on those who fit your target audience.)

Want to find all the Marketing Managers in your city? No problem.

Looking for CEOs at tech startups? You got it.

You can search by job title, company, location, and more – giving you the power to find the exact people you’re looking for.

3. Engage. Engage. And Engage

Instead of hitting people up with generic sales pitches, focus on building relationships by offering value, sharing relevant content, and asking thoughtful questions.

You can do this by regularly (the keyword we’re going in for here, folks) engaging with your connections.

Give them some love by commenting on their posts, sharing their content, and congratulating them on their achievements. Not only will this help you build stronger relationships, but it can also boost your visibility on the platform.

And why stop there??

Consider joining relevant LinkedIn Groups and engaging in discussions.

This is a great way to connect with new people and establish yourself as a thought leader in your industry.

4. Build Trust and Credibility with Those Whose Trust You Want

Last (but certainly not least), it’s crucial to focus on building trust and credibility with your prospects and connections.

This can be done by

• consistently providing value,
• being transparent
• being authentic,
• delivering on promises.

To Wrap It Up

From creating a strong profile and brand to engaging with your network in meaningful ways to building trust and credibility – these are all the components of a good social selling index score.

And that’s where you have to focus on becoming a social selling superstar.

But before we wrap up, remember one important thing….social selling is all about building relationships.

So don’t get too caught up in the numbers – focus on making genuine connections and providing value to your prospects and connections.