The Top 5 Social Selling Techniques in 2023
If you're not familiar with social selling, it's using social media platforms to build relationships with potential customers and sell your products or services. But in this world, EVERYONE'S trying to sell us something. That's why we've rounded up some of the best social selling techniques to help you close more deals and make more money.
You have to keep in mind that social selling and social media marketing are two different things, as we've mentioned in several other articles 'till now.
However, they have one common thing, which is to build relationships.
But while one is focused on the ultimate goal, which is selling, the other one focuses more on building awareness and increasing reach.
Anyway, let's get into it.
The Best Social Selling Tips You Will Ever Need!
1. Demonstrate Your Value
Demonstrating your value is all about showing potential customers how your product or service can benefit them.
What to do? Keep it simple, focus only on the benefits it will have for buyers, and use social proof to build credibility.
Also, confidence is key in social selling, but there's a fine fineee line between being confident and pushy.
So, when making videos, consider creating how-to video content and live streams, as they are two of the top 5 most viewed video content formats.
People are more likely to trust a product or service if they see how to use it in real-time.
2. Keep the Conversation Natural
Have you ever been in a conversation where someone uses big words or jargon that you don't understand?
Seen a post you don't really understand? An infographic that uses big words?
It can be frustrating and confusing.
So one of the best social selling techniques is making sure you're using language your potential customer can understand.
Avoid industry-specific terms and acronyms unless they're absolutely necessary when creating your posts, blogs, or reaching out to a prospect.
Keeping conversations natural will create a more enjoyable and memorable experience for your potential customer.
3. Use Data to Your Advantage
Who is your audience? What are their pain points? What are their needs?
Before you can use data to your advantage, you need to know your audience.
Once you have this information, you can use data to tailor your pitch specifically to them.
You can use data to back up your claims. So…if you make a claim about your product or service, you better have data to back it up and show that your product or service is worth the investment.
Moreover… Do you know why this is one of the best social selling techniques out there?
Because you can use data to identify patterns in your customers' behavior.
4. Resist the Urge for Instant Gratification
Social selling is all about building relationships with potential customers. And relationships take… time.
That's why it's important to resist the urge to close a sale too quickly and focus on building a relationship with your potential customer.
This is one of those social selling tips that will make you be like “ughhh.”
However, know that it will lead to more long-term success and (of course) repeat business.
So, think long-term….
Instead of focusing on a quick sale, focus on building a long-term relationship with your potential customer.
Tip: If you want to reach high-income earners, know that site users on LinkedIn buy more products than those on other platforms.
5. Use Humor
Humor is subjective, so it's essential to understand who you're talking to (and what kind of humor they might appreciate.)
A joke that lands with one person might fall flat with another.
So take the time to research your potential customers, keep it light, use puns and/ or visuals for maximum effect.
Humor works best when it's lighthearted and not overly sarcastic or negative.
(Unless you're not trying to build relationships but rather tear people down.)
So avoid offensive or controversial jokes and focus on making people smile.
To Wrap It Up!
Here are the top social selling techniques:
- demonstrate your value,
- keep conversations natural,
- use data to your advantage,
- think long-term,
- and sprinkle in some humor,
You'll be unstoppable in the world of social selling.
Remember, social selling is all about building relationships and providing value.
By focusing on these principles, you'll be well on your way to success.