Twitch Advertising: Top Reasons Why Brands Should Care | 2023

As the digital landscape evolves and expands, advertising opportunities continue to multiply. Among the new frontiers of marketing is Twitch advertising, a powerful tool for reaching a massive and highly engaged audience.

If you haven't already heard, Twitch is the hot new platform where millions of young, tech-savvy viewers gather to watch their favorite gamers, streamers, and content creators.

And the best part?

You have the opportunity to reach this highly engaged audience with your brand message.

How to Advertise on Twitch?

All you need to do is reach out to a Twitch advertising partner, create your ad campaign, and watch the magic happen as your brand reaches millions views.

And if you need a little help along the way, Twitch's team of experts is always there to guide you to victory.

What’s the Twitch Advertising Cost?

Twitch advertising cost doesn't have to be too high; however, it doesn't work like Google Ads or Meta's ad manager.

You must fill out a “Contact us” form with Twitch, which will provide you with the value of your advertising cost.

However, with a variety of ad formats, targeting options, and pricing structures, you can customize your campaign to fit your budget and reach your target audience.

So whether you're a big brand or a small business, there's a Twitch advertising solution for you.

What About Twitch Advertising Revenue?

The real question is, how much money can you make from Twitch advertising?

How high (or low) can the Twitch advertising revenue go on this platform?

The answer is … it depends.

But, with millions of active users and a highly engaged audience, the revenue potential is sky-high.

Brands advertising on Twitch have seen impressive results, which we will discuss in more detail in this next section.

Why Should You Advertise on Twitch?

Just in case you need a little more convincing, let's take a closer look at the top reasons to join the Twitch advertising revolution:

• Reach a young, tech-savvy audience: Twitch is like a never-ending gaming convention with millions of active, young, tech-savvy users. According to reports, about 75% of their viewers are between the ages of 16 and 34. These users are our world's future leaders, innovators, and trendsetters. So, if you're looking to reach a demographic that is always plugged in and on the cutting edge of technology…this platform is the place to be.
• Engage viewers with interactive advertising: Twitch's ad formats are very interactive, thrilling, and addictive. With options like carousels, super leaderboard, Twitch premium video, etc., brands can create immersive and engaging experiences for viewers. However, according to studies, short video ads usually perform better. They usually are less annoying (obviously) when users interact with a platform.

• Boost brand awareness and consideration: Twitch is amazing for brand awareness and driving drives sales. The interactive and cost-effective advertising options make it the perfect solution for brands of all sizes. Of course, it's not perfect for all kinds of brands, so be careful on that part. Moreover, ensure your ad doesn't stand out for the wrong reasons and that you are compliant with Twitch's terms of service.
• Stay ahead of the curve: By advertising on Twitch, brands reach a massive audience in a highly engaged and dynamic environment. The ability to reach such a highly-targeted audience cost-effectively is a MASSIVE advantage. At least for those brands looking to stay or be competitive in the digital space.

 To Wrap It Up!

In recent years, Twitch has become an incredibly popular platform for gamers to connect and share their gaming experiences with one another.

With millions of unique viewers tuning into Twitch every day, it's no wonder why many brands have started to look at Twitch as an effective way to reach new audiences and market their products and services.

With the ability to target your audience, increase brand awareness, and get immediate feedback, Twitch advertising can be a great way to reach new audiences and market your products and services.