What Is Social Selling the Inbound Way | 2023

You see, in the age of social media, traditional sales tactics just don’t cut it anymore. That’s where social selling comes in. And that’s what we are going to talk about in this blog…especially-> what is social selling inbound the way.

Nowadays, customers want to be wooed, courted, and serenaded (mhm) before they commit to a purchase.

By leveraging the power of social media, you can attract potential customers, build meaningful relationships, and ultimately close deals in a way that feels natural and authentic.

But…what is the inbound way? What does this even mean?

Let’s get the answers…

What Is Social Selling the Inbound Way?

Social selling is all about building relationships with potential customers and guiding them towards a purchase, all while being friendly, helpful, and – dare I say it – human.

And when you do it inbound-style, you attract those prospects to you, like moths to a flame (but without the whole getting burned thing).

Let me give you an example.

Say you’re a business that sells eco-friendly cleaning products.

Instead of bombarding your social media followers with ads for your latest product, you create helpful content about sustainable living, share tips for cleaning with non-toxic ingredients, and engage with your audience on social media.

Over time, people start to see you as a trustworthy source of information and may even come to you when they’re in need of cleaning supplies. That, my friends, is the power of inbound social selling.

What is social selling the inbound way?

Here Are a Few Examples of Inbound Social Selling:

1-You’ve just posted an insightful article about the latest trends in your industry. Within minutes, a prospective customer comments on your post, expressing their appreciation for the article and asking for more information about your services.

2-You’re scrolling through Twitter when you notice a lead has tweeted at you, asking a question about a specific product you offer. You respond promptly, providing them with a detailed answer and offering to set up a call to discuss further.

3-Over the past few weeks, a prospect has been regularly engaging with your social media content, liking your posts, and commenting with thoughtful insights.

This is inbound…People reaching out to you.

Now, I know what you’re thinking. “But wait, what about outbound social selling? Isn’t that a thing too?”

Well, sure it is.

Outbound social selling involves reaching out to prospects directly on social media, whether it’s through direct messages or comments.

But inbound social selling is all about creating a magnetic pull that attracts prospects to you rather than the other way around.

Why Do You Need Social Selling the Inbound Way in Your Sales Strategy?

In today’s digital age, traditional sales tactics like cold calling and spammy emails just don’t cut it anymore.

Customers are savvy and empowered, with the ability to research products and services on their own terms.

This is where social selling comes in – by leveraging the power of social media, you can attract leads to you rather than having to chase after them.

But why exactly do you need social selling in your inbound sales strategy? For starters, it’s all about building relationships.

More than 40% of internet users leverage social platforms for online brand research when making buying decisions, according to research from 2022.

By providing value and engaging with prospects on a personal level, you can establish trust and credibility – key factors in converting leads into customers.

In addition, social selling allows you to tap into the power of referrals and word-of-mouth marketing.

When satisfied customer shares their positive experience with their own network, it can have a ripple effect, leading to new leads and sales opportunities.

But perhaps the most compelling reason to embrace social selling is its effectiveness.

According to research, companies with effective social selling programs are 50% more likely to reach their sales quotas.

According to a LinkedIn study, 31% of sales reps using social selling closed more deals without any in-person meeting with the buyers.

By focusing on quality over quantity and building meaningful relationships with your prospects, you can achieve better results and close more deals.

Bottom Line

Gone are the days of cold outreach and impersonal sales pitches. Customers want to engage with brands on a personal level, and social selling provides the perfect opportunity to do just that.

By providing value, establishing trust, and focusing on effectiveness, you can create a positive, customer-centric experience that drives results.

So, whether you’re just getting started with social selling or looking to take your existing program to the next level, there’s never been a better time to embrace this powerful approach to sales.