Explainer Videos 2023: Tips & Tricks for Amazing Content
Are you a business owner looking for a way to introduce your product or service to the world? Look no further than explainer videos!
These short, engaging videos are a great way to capture your audience's attention and communicate your message effectively.
From 2D animations to live-action footage, there are many different types of explainer videos to choose from.
But how do you create the best one?
In this guide, we'll explore the different types of startup explainer videos and share tips on how to create a video that will wow your audience.
What Does An Explainer Video… Explain?
An explainer video is a short, engaging video that explains a product, service, or concept to its target audience.
It can be used to introduce a new product, explain how to use it, or highlight its key features and benefits.
Viewers retain 95% of the information they read when watching it in a video (compared to a low 10% when reading it in text).
That's why 59% of marketers use animated explainer videos to sell their services and/or products.
The goal is to capture the viewer's attention and communicate your message in a clear and memorable way.
There are several types of explainer videos, including:
- 2D Animation
- Motion Graphics
- Whiteboard Animation
- 3D Animation
- Live-Action
- Screencast
- Kinetic Typography
- Livestreams On Social Media
Benefits Of Utilizing Explainer Videos For Brands?
Increased engagement: Explainer videos are more likely to be watched and shared than text-based content, increasing brand awareness and engagement with your audience.
Improved comprehension: Visual aids such as animations and graphics help simplify complex ideas, making it easier to understand and retain the information.
Stronger brand identity: Customized explainer videos can showcase your brand's personality and values, creating a more personal connection with your audience.
Increased conversions: Explainer videos can help guide viewers through the buying process, highlighting the features and benefits of your product or service and increasing the likelihood of a conversion.
Cost-effective marketing: Compared to traditional marketing methods such as TV ads or print media, explainer videos are a cost-effective way to reach a wide audience.
Versatility: Explainer videos can be used on a variety of platforms, (social media, email marketing, landing pages, etc.) making them versatile marketing tools.
Analytics: Video platforms often provide detailed analytics, allowing you to track your videos' performance and make adjustments to improve engagement and conversions.
Competitive edge: Utilizing explainer videos can give your brand a competitive edge by providing a unique and engaging way to showcase your products or services.
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Benefits of utilizing explainer videos for brands | Source
Creating Amazing Explainer Videos: Tips And Tricks
Tip 1: Get To The Point
Nobody has the time or patience for a long-winded explanation.
So, cut straight to the chase! Start your video with an intriguing hook that captures your viewer's attention, then dive right into the meat of your message.
Keep your explanation short, sweet, and to the point, focusing on the most essential information.
Remember to highlight the benefits of your product or service, so your audience understands why they should care.
Tip 2: Be Fun
Who says explaining has to be boring as hell??
A little bit of creativity and personality can go a long loooong way.
So, use playful animations…or bright colors…or upbeat music… so that you can make your video memorable.
Don't be afraid to show your brand's fun side and inject humor into your message.
Don't focus only on informing your viewers but also on the entertainment part!
Tip 3: Make The Viewer Part Of The Story
Your viewers are the main characters of your explainer video.
Make them feel involved and connected to your product or service. Use relatable scenarios, real-life examples, and testimonials to show how your product can solve their problems or improve their lives.
And don't forget to address any objections or concerns they may have – this will help build trust and credibility.
Tip 4: Show… Don't Tell!
Don't just tell your viewers about your product or service – show them!
Use visuals to bring your message to life and make it easier to understand.
…Whether it's an animated demonstration, a screencast, or live-action footage… visuals can help simplify complex concepts and make your video more engaging.
And don't forget to include a clear call to action (CTA)at the end of your video to encourage your viewers to… take action.
Conclusion
What should you remember from this whole blog?
By using a combination of engaging visuals, clear messaging, and a strong brand identity, you can create explainer videos that not only educate your audience BUT also entertain and inspire them.
Whether you're a startup or an established brand, incorporating explainer videos into your marketing strategy can help you achieve your goals and connect with your audience in a meaningful way.
