We recently published a beginner's guide to on-page SEO. In that guide, we made brief mention of internal links, but we didn't have room to go into detail. This post will cover internal linking best practices that you can implement today to improve your on-page SEO and boost your rankings. What Is Internal Linking and Why Does It Matter? If you aren't familiar with the concept, internal links are simply links that point to other posts or pages on your website. For example, the following internal link points to our Beginner SEO Course (which is 100% FREE by the way). Internal links are an integral part of any serious on-page SEO effort. But why? Well, Google likes to reward websites […]
Two Strategies for Effective Client Communication As a freelancer, your surest way to long term success is repeat business. One analysis found that repeat customers account for 25 to 40 percent of the revenue of financially secure businesses. Earning new clients and keeping the ones you have comes down to one primary element: effective client communication. Of course you've got to offer a high quality service to make it as a freelancer, but long term relationships (of any sort) are formed with communication. So in this post we are going to look at two of the client communication best practices that the pros rely on to build a profitable, sustainable base of repeat customers. Client Communication Strategy #1: Ask […]
This on-page SEO guide offers a beginner's overview of everything you need to do to ensure that your posts and pages are built to rank. It doesn't matter what you are trying to rank. Local business? National brand? Shopify store? Niche affiliate site? All search engine optimization strategies can be fit into one of two broad categories: off-page SEO and on-page SEO. Both are important. Neglect one and you could be banging your head against the wall for months wondering why you can't rank. While off-page SEO relates to factors like social signals and back links, this post is going to be an on-page SEO guide that should be accessible to beginner's everywhere. (We'll get more technical and offer advanced […]
Most entrepreneurs have one thing in common: they are creative. New ideas for making money are constantly popping into their heads, and nearly every conversation or piece of reading becomes a seed for a new entrepreneurial pursuit. But success comes from doing, not dreaming. That’s why you can’t leave out the process of testing a business idea.