Blogger Outreach: A Short and Simple Guide | 2023
Every month, over 70 million new blog posts are published on WordPress alone. With such a vast amount of content being created, finding relevant blogs and bloggers willing to share your content has never been easier.
If you are a blogger, digital marketer, and content creator who is tired of mediocre results from your outreach efforts, then this blog is for you. We are going to talk about blogger outreach and the best practices to use.
And…no…we are not going to talk about cold pitching but rather a strategic approach to getting the results you want.
In this guide, we’ll take you through the five steps of successful blogger outreach, from finding the right prospects to scaling your outreach efforts.
But first…
What Is Quality Blogger Outreach?
Quality blogger outreach is a strategic approach to building relationships with bloggers and influencers in your industry.
It involves finding the right prospects, understanding their interests and needs, and delivering a message that resonates with them.
The goal is to build long-lasting relationships that benefit both parties rather than just securing a one-time promotion.
According to recent research, bloggers are the most common type of influencers that affiliate marketers use.
By taking a thoughtful and personalized approach, you can establish strong connections with bloggers and influencers in your field and achieve better results from your outreach efforts.
Top Blogger Outreach Strategies to Use in 2023
Blogger outreach process has become an essential part of digital marketing and with good reason.
Connecting with influential bloggers and influencers can improve your link-building, increase brand awareness, drive traffic to your website, and ultimately boost conversions.
But let’s be real… the thought of cold-emailing a bunch of strangers can be overwhelming and intimidating.
That’s why it’s important to have a strategic plan in place to ensure the best results possible.
Step #1: Find Prospects
The first step to any successful blogger outreach campaign is to find the RIGHT prospects.
The key here is to focus on those who are already interested in your niche or who have already shown some level of engagement with your brand.
Where to find them?
This can include bloggers who have written articles on the same topic or those who have linked to articles on the same topic.
By reaching out to these prospects, you’ll increase your chances of success, as they’re more likely to be interested in what you have to offer after all.
Step #2: Segment Your Prospects
Once you’ve identified your prospects, it’s time to segment them into groups based on their level of engagement and importance to your brand.
Those that are more valuable to you will require more time and energy to reach, but the payoff will be worth it.
For example, if you’re reaching out to a well-known blogger with a large following, you’ll need to put more effort into crafting a winning pitch (obviously), as the potential rewards are much greater.
Step #3: Find the Right Contact Details
This is where the rubber meets the road.
Finding the right contact details can be a real bottleneck when it comes to doing blogger outreach at scale.
But with the right tools and resources, you’ll be able to track down those elusive email addresses in no time.
Just remember, quality over quantity!
Don’t waste your time reaching out to someone with an outdated or inactive email address.
Bloggers are the most common type of influencers affiliate marketers use | Source
Step #4: Craft the Perfect Pitch
Now that you have the right prospects and contact details, it’s time to craft your pitch.
This is where you have the chance to really shine and set yourself apart from the competition.
The key here is to focus on just ONE person and craft a message that evokes as much curiosity as possible in them.
Avoid using generic templates and –instead– focus on the REAL value you can bring to the table.
Whether it’s offering a unique product or service or simply providing valuable content, the goal is to make the recipient want to learn more.
Step #5: Scale Your Outreach
Once you’ve fine-tuned your pitch and seen some success with a small group of prospects, it’s time to scale your outreach efforts.
But don’t just blindly copy and paste your pitch to a large list of prospects.
Instead, use what you’ve learned to tweak and improve, and continue personalizing your messages for each recipient.
With a little effort and persistence, you’ll be able to build lasting relationships with bloggers and influencers and reap the benefits of a successful blogger outreach campaign.
5 types of blogger outreach you should conduct
When planning blogger outreach campaigns, there are several effective strategies to consider. Here are five types of blogger outreach you should conduct:
1. Link Building
Link building is a key part of any successful blogger outreach campaign. By getting backlinks from other websites, you can improve your search engine rankings and drive more organic traffic to your site. But not all backlinks are created equal. Focus on two main factors: relevance and authority.
Relevance: Make sure the websites you get links from are related to your niche. For example, if you run a fitness blog, getting a backlink from a health and wellness site will be more valuable than one from an unrelated niche.
Authority: The more reputable the website linking to you, the better. A link from a well-known site like Healthline or WebMD will carry more weight than one from a lesser-known blog. High authority sites boost your domain authority and enhance your credibility.
2. Guest Posting
Guest posts involve writing articles for other blogs in your industry. This guest post strategy helps you reach a new audience, establish your authority, and drive traffic to your site. Look for blogs with a strong readership and align with your target audience.
Content Quality: Write high-quality, informative and SEO content that provides value to the readers. This not only builds your reputation but also encourages readers to visit your site for more information.
Multiple Authors: Blogs with multiple authors are often seen as more credible. Contributing to these blogs can enhance your credibility and help you connect with a broader audience.
3. Content Partnerships
Content partnerships involve collaborating with influencers or other bloggers to create content together. This mutually beneficial strategy can significantly boost your brand visibility and credibility.
Influencer Collaboration: Influencers have a deep understanding of what resonates with their audience. Partnering with them can help you create content that engages their followers and drives traffic to your site.
Co-Creation: Working together to create content allows you to leverage each other’s strengths. Whether it’s a blog post, video, or social media campaign, co-created content can have a wider reach and greater impact.
4. Email Outreach
Email outreach is a direct way to connect with bloggers, influencers, and industry leaders. Crafting personalized and compelling emails is crucial for this strategy to succeed.
Personalization: Tailor your emails to each recipient. Mention their recent work, explain why your content is relevant to their audience, and outline the benefits of collaborating with you. Avoid generic templates that might get ignored.
Building Relationships: Focus on building genuine relationships. Show interest in their work, engage with their content, and offer value before making any requests. This approach increases the likelihood of a positive response and long-term collaboration.
5. Social Media Shares
If an influencer or authoritative site links to your content, share it on your social media channels to amplify its reach. Social media shares can significantly increase your content’s visibility and drive more traffic to your site.
Promotion: Set aside part of your marketing budget to promote these shared posts. This boosts their reach and shows influencers that you value their contribution, encouraging future collaborations.
Engagement: Engage with your audience by responding to comments, sharing user-generated content, and participating in relevant conversations. This helps build a community around your brand and fosters long-term relationships with influencers and your audience.
A blogger outreach agency can help streamline your blog outreach efforts by connecting you with relevant bloggers and influencers, so your campaign reaches its target audience effectively.
Best Blogger Outreach Tools
BuzzSumo
BuzzSumo helps you discover top content and influencers in your niche. It’s great for finding popular content and filtering influencers by location or type. Use it to connect with influencers aligned with your brand.
Traackr
Traackr offers comprehensive influencer management from discovery to impact measurement. It simplifies finding relevant influencers and managing relationships effectively, ensuring your collaborations drive real business results.
Tomoson
Tomoson makes connecting with influencers easy with its user-friendly interface and extensive database. It’s perfect for quickly finding influencers based on performance metrics like traffic and engagement.
Pitchbox
Pitchbox automates outreach tasks, letting you focus on relationship-building. It’s ideal for scalable outreach with features like automated prospecting and follow-up, ensuring consistent communication with prospects.
BuzzStream
BuzzStream streamlines relationship management and outreach activities. It simplifies influencer research, data collection, and campaign organization, making your outreach efforts more efficient.
ContentMarketer.io
ContentMarketer.io caters specifically to content marketers, offering tools for personalized outreach and mention notifications. It helps you build relationships and secure guest posting opportunities effectively.
Inkybee
Inkybee focuses on continuous blog discovery and relationship management. It’s great for finding new influencers and optimizing your outreach strategy with detailed analytics.
Klear
Klear simplifies influencer discovery with niche-specific searches and detailed influencer reports. It’s perfect for managing influencer contacts and coordinating outreach efforts seamlessly.
GroupHigh
GroupHigh excels in fast and efficient blogger outreach with a vast database of influencers. It offers personalized outreach features and robust campaign tracking tools for effective outreach management.
Bottom Line
In conclusion, blogger outreach is a powerful tool for increasing brand awareness and driving traffic to your website.
Blogger outreach services can help you connect with influential bloggers, streamline your outreach process and boost your brand’s online presence.
By following these top strategies, you’ll be able to connect with the right prospects, craft winning pitches, and, ultimately, achieve your marketing goals.
