The Best Copywriting Formulas And Why They Work

Are you tired of staring at a blank screen, trying to come up with compelling copy that grabs your readers' attention? Well, you could always hire a freelancer to do the heavy lifting for you. Or…you could use copywriting formulas.

No more scouring the internet for bits and pieces of information.

Everything you need to know about copywriter formulas is now at your fingertips.

But first…

Why Do You Even Need Copywriting Formulas?

As you all know, copywriting is the art of persuading your audience through written or verbal communication.

Whether you're crafting a social media post, writing a product description, or preparing a sales pitch, HOW you convey your message can make or break your success.

But let's be real… Coming up with engaging copy is easier said than done.

Sometimes (no matter how talented a writer you are), the words just don't seem to flow.

That's where copywriting formulas come in.

Think of them as a recipe for writing success.

Just like how a chef follows a recipe to create a delicious dish, a copywriter can follow a formula to create compelling copy.

Now, you may be thinking, “But why do I even need a formula? Can't I just write what comes to mind?”

Well, sure, you can.

But without a clear structure, your writing can become disjointed, confusing, and, ultimately, ineffective.

Copywriting formulas help you organize your thoughts and present them in a way that resonates with your audience.

Copywriting Formulas With Examples

AIDA

First up, we have the Attention-Interest-Desire-Action (AIDA) model. This formula is all about grabbing the reader's attention, piquing their interest, creating a desire for your product or service, and then leading them to take action.

For example, let's say you're writing a product description for a pair of running shoes.

AIDA Example

You might start by grabbing the reader's attention with a catchy headline like “Revolutionize your run with these game-changing shoes!”

Then, you could build interest by highlighting the shoes' unique features, such as their breathable fabric and shock-absorbing soles.

Next, create a desire by painting a picture of the reader experiencing the benefits of the shoes, like running faster and feeling more comfortable.

Finally, include a clear call-to-action, such as “Buy now and experience the difference for yourself!”

PAS (Problem-Agitate-Solve)

The PAS formula is all about identifying a problem, making it feel worse, and then offering a solution.

The three elements of PAS are:

• Problem: Identify a pain point or problem that your target audience is facing.
• Agitate: Make the problem feel worse by highlighting the consequences or negative effects.
• Solve: Offer a solution that alleviates the problem.

PAS Example

“Are you tired of feeling self-conscious about your smile? Do you avoid social situations because of your teeth? Don't let embarrassment hold you back any longer. Our professional teeth whitening service can give you the bright, confident smile you've always wanted!”

The Five Questions

This formula is all about answering the most common questions that a potential customer might have.

The five questions are:

• What's in it for me if I listen to your story?
• How are you going to do this?
• Why should I believe you?
• Who have you done this for?
• What will it cost me?

Example

“At our design agency, we create custom branding solutions that help your business stand out from the competition. With over 10 years of experience and a portfolio of satisfied clients, you can trust us to bring your vision to life. Plus, our pricing is transparent and affordable, so you can get the results you want without breaking the bank!”

4Ps (Picture, Promise, Prove and Push)

This formula is all about simplicity.

It's about keeping your message clear and concise so it's easy for your audience to understand.

The four elements of KISS are:

• Picture: Paint a clear picture of what you're offering.
• Promise: Make a promise that your product or service will deliver.
• Prove: Back up your promise with evidence or testimonials.
• Push: Encourage your audience to take action.

4Ps' Example

“Our all-in-one project management software simplifies your workflow, saves you time, and helps you stay on top of deadlines. Don't believe us? Check out the five-star reviews from our satisfied customers. Try it out for yourself and see the difference!”

Bottom Line

Copywriting is an art form, and (like any art form) it takes skill, practice, and a dash of rule-following.

And here's a secret: you don't have to be a born wordsmith to write effective copy.

You just need to know the right formulas to use.

In this blog, we've covered some of the most popular copywriting formulas with examples.

However, it's important to remember that formulas are just a starting point.

They provide a framework to follow, but it's up to you to inject your unique voice and style to make the copy stand out.

Experiment with different formulas and find what works best for you and your audience.