Mastering Email Copywriting in 2023: A Simple Guide
Would you respond to this email copywriting example? And by respond, we mean checking out the brand or their products.
Subject line: Check out my product
Body:
Dear email recipient.
Please check out my brand and products. We are great and awesome and the best.
Please, please, pretty please?
Sincerely, a brand
Ok, maybe that “pretty please” part takes it too far, but you get the idea. The subject line is not good… the email body is not good.
It just doesn’t work and doesn’t push you to take action or to even check out their website or social media or whatever.
If you’re tired of your emails getting lost in the abyss of your recipient’s inbox, then you’re in the right place.
In this complete guide to email copywriting, we’re going to show you how to write emails that pack a punch and get results.
From killer subject lines to powerful CTAs, we’ve got you covered.
What Is Email Copywriting?
Email copywriting is like the superhero of the digital world.
It has the power to turn your emails from bland to grand.
It’s the art of using words to craft emails that make an impact and get results.
And let’s face it… in a world where our inboxes are constantly bombarded with emails, you need to have a superpower to stand out.
So, what is a proper email copywriting example?
It’s about growing the list of your email subscribers, knowing your audience, understanding their pain points, and crafting a message that resonates with them.
It’s about using the right words to create an emotional connection with your reader and inspire them to take action.
Tips We Swear by When Crafting an Email
As the saying goes, “the devil is in the details,” and when it comes to email copywriting, those details can make or break your email campaign.
Crafting the perfect email isn’t easy, but with the right techniques and strategies, you can turn your emails from mediocre to magnificent.
Here are some tips we swear by when crafting an email:
Get To Know Your Audience
Before you start writing your email, it’s important to identify your “Who” and “What.”
Who is your audience
What are their pain points?
What are their goals?
Once you understand who you’re writing to, it’ll be easier to craft a message that resonates with them.
Write a Killer Subject Line
The subject line is the first thing your reader will see, so make it count.
A clear and compelling subject line can make the difference between your email getting deleted (or ignored) and opened.
Make a promise, pique their curiosity, or use humor to grab their attention.
Use Emotional Language
People don’t remember what you say, but they do remember how you made them feel.
Using emotional language can help create a connection with your reader and inspire them to take action.
Certain words tend to invoke stronger emotions and significantly affect our mental and emotional state.
So, use words that invoke powerful emotions like love, fear, and excitement (when appropriate).
Nail Your Call-To-Action (CTA)
Your CTA is the most important part of your email, and you need to understand how to better utilize email CTAs.
At its core, it’s the action you want your reader to take, whether it’s making a purchase, signing up for a newsletter, or simply replying to your email.
Make it clear and compelling, stay on brand, and use action-oriented language.
Test, Test, Test
Finally, testing is crucial to the success of your email campaign.
Test your subject lines, your content, and your CTAs to see what works and what doesn’t.
Use A/B testing to experiment with different approaches and see which one gets the best results.
To Wrap It Up
By following the tips we’ve shared and practicing with some email copywriting examples, you can master the art of crafting emails that make an impact.
Whether you’re trying to sell a product, grow your subscriber list, or simply connect with your audience, the power of email copywriting is undeniable.
Remember, email copywriting isn’t rocket science, but it does take some practice and finesse.
Keep experimenting, keep testing, and keep improving, and you’ll soon see the results you’re looking for.
