Hubspot Marketing Pricing for 2022: A Comprehensive Review

There are plenty of options when it comes to marketing software, but there's nothing quite like Hubspot. For social media management, engagement, and analytics, Hubspot is unparalleled in its depth of features and ability to allow you to automate nearly every aspect of your social media operation. The good news about Hubspot marketing pricing is that there's a free plan for entry-level marketers and solopreneurs. But more on that later.

However, there are also some drawbacks to Hubspot that you need to know about before making any sort of purchasing decision.

In this comprehensive review, we take a look at the pros and cons that Hubspot has as an all-in-one marketing tool.

What Is Hubspot Marketing Hub?

At a glance, Hubspot Marketing Hub is an all-in-one marketing software that makes it easy to manage your digital marketing.

It's packed with features and resources to get you up and running.

The pricing model is tiered based on the size of your business.

It offers a variety of solutions to:

• attract more visitors,
• convert more leads,
• close more deals
• automate your processes

Hubspot Marketing Core Features

This software has several features, but we're mentioning only the most important ones we like:

1. Marketing Automation

You can handle everything from blog content production to social media to lead management and email marketing with little time and effort.

Hubspot offers a range of automation solutions for marketing– if you're willing to pay for them.

With its email marketing tools, you can create targeted emails and automate the sending of these emails.

You can choose from dozens of actions and conditions to send the right emails to the right leads at the right time.

With marketing automation, you'll also ensure that your social media posts always go out at the correct times so you can capture the most attention possible.

However, keep in mind that automation comes as part of the “Professional” package.

But we will talk more about the Hubspot Marketing pricing and plans below.

2. Social Media Marketing

Hubspot even offers outstanding social media monitoring solutions, so you can keep an eye on what customers say about your brand.

You can design a comprehensive content strategy for your campaigns.

Publish blog content without having to learn how to format your pages.

One thing we love about Hubspot is that you can host your website within, which means you can seamlessly integrate your entire website with all tools available from Hubspot.

That means it's easier to manage content as a whole strategy, from email to social media marketing, in the same place.

Social media features allow you to share your website content with followers on social media, improving your chances of brand reach and enabling you to interact with your audience more consistently during the buyer cycle.

3. Lead Management and Reporting

HubSpot's database integrates with its CRM, with Salesforce, and nearly all other CRM systems.

This way, it helps your sales team effectively understand a lead's history and follow-up.

Moreover, the lead scoring engine tabulates lead activities from websites, emails, or social media.

It can track multiple scores for the same leads, especially if you have several products with differing audiences.

What's more, these lead scores can be depreciated when there is a period of inactivity to help reflect the investment and interest a particular contact has.

As for the reporting, you can easily track the results of your campaigns by channel to ensure you're getting the most of your money.

You can dive into leads, customer acquisition, campaign spending, and more.

Hubspot Marketing Pricing

It is quite affordable at first, and it even offers you a free package so you can test some features before committing.

However, it's important to note that this free package doesn't offer any of the primary features that give Hubspot its name in the automation industry.

There are three paying packages you can choose from:

• Starter Package

Prices start at $45 per month if billed annually, and it comes with a bunch of other features to help you get the most out of your marketing campaigns.

• Professional Package

It costs $800 a month if billed annually; offers decent marketing automation tools for any digital marketer. It will give you more marketing automation options, blog creation tools, and intelligent content

• Enterprise Package

The price is $3600 – again if you choose the annual billing plan.

In terms of new tools, you gain predictive lead scoring, event-based segmentation, content partitioning, etc.

Conclusions

The Hubspot marketing pricing is a great way to get started and easily set up a social media management tool you can use in any industry.

With their client success program, you will have a team of experts to help support your company and work on your goals.

Its Smart Content feature for emails and landing pages allows you to show specific information and images to specific people based on different contact lists.

Reporting will help you track your new contacts, and it does well in integrating with any CRM platform.

The ability to link data from multiple sources is a huge plus as you can have all the information you want in one centralized place.

If we have to mention some cons is probably the price.

The basic packages have too many limitations, and the better packages are too expensive for small businesses.

$800 or (worse) $3200 a month is a lot more than most smaller businesses can handle.

Even if it means you get more marketing automation options, intelligent content, and blog creation tools.

And…if you are not an experienced user, some features can be confusing, and you may need some time to get accustomed to the tool.