Mobile UX design has been evolving at a rapid pace, especially when it comes to search engine optimization (SEO).
The two often go hand in hand, with Google rewarding businesses that provide its users with the best mobile UX design experience, allowing them to show up higher on its search results pages.
Mobile app UX design is the process of creating a user experience for mobile app users that is both useful and satisfying.
The Interaction Design Foundation defines mobile user experience design as: “the design of user experiences for hand-held and wearable devices…focused on accessibility, discoverability, and efficiency.”
So, in order to create a good mobile UX, designers must consider the user's needs and objectives, as well as the limitations of the mobile platform.
Additionally, designers must create interfaces that are easy to use and visually appealing. Here are some examples of good mobile UX design
Good mobile UX is important because it can help improve your website's search engine optimization (SEO).
When users have a positive experience on your website, they are more likely to stay and continue engaging with your content and even purchase if that's your goal.
This reduces your bounce rate and increases the chance that users will visit other pages on your site, which can lead to more conversions.
Good mobile UX can also help improve your click-through rate (CTR) because if users are able to easily find what they are looking for on your site, they are more likely to click through to other pages.
Additionally, good mobile UX can lead to higher organic search rankings because Google considers user experience when determining its search results.
While both are mobile devices in a sense, the smartphone and tablet are
For example…Tablets are typically used at home or while traveling, primarily for entertainment.
Meanwhile, smartphones are also for consuming content, but they're primarily devices for communication and information.
These differences should be kept in mind when designing your mobile site.
What does this mean in simple terms?
If your company offers entertainment, focus your design towards an audience with a larger screen.
If you intend to offer quick information, then adjust the design for small screens and minimalism.
A well-designed mobile app is uncluttered and easy to use.
All the elements on the screen should serve a purpose and be easy to understand.
This can be achieved by using clear and concise labels, icons, and buttons.
Navigation should be easy to find and follow, and your audience should be able to complete tasks with minimal effort.
If your design requires the mobile user to take several actions or has too much content, then provide them with some guidance, so they understand the next steps.
However, try to do so without making it complicated.
One of the most critical mobile UX design principles is to keep things simple.
So, avoid multi-level menus, as an accordion-style drop-down menu would work better.
Imagine if you are glancing at your phone while walking around the house.
I bet you wouldn't like navigating through four or five levels of menus to find what you need.
That's why an accordion-style menu is easier for users to navigate, which as a result, will help improve your SEO.
Another important tip is to use large, easy-to-tap buttons.
This will help improve your website's usability and make it easier for users to find what they're looking for.
Users' hands come in different sizes, so it's essential to keep that in mind when designing for mobile.
So, buttons must be big enough to receive the touch but not too large as they may overlap with other functions.
Understand that some users might navigate with an older directional-style keypad, so you may need to adjust touch areas if needed.
You also need to consider how people hold their phones and how they use them.
For example, one-handed use is becoming more common as people use their phones while doing other things.
You must ensure your buttons and menus are easy to reach and use.
Another thing to keep in mind is that mobile users are often on the go, so you need to think about how your app will be used in a car or while walking.
All of these factors will help you create a better mobile UX design.
In conclusion, following mobile UX design best practices can help improve your website's SEO.
Some common mobile UX design principles include using large fonts and buttons, minimizing scrolling and clicks, and designing for different touchpoints.
By keeping users in mind from the start, you can create a better overall experience that will keep people coming back.