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Motion Graphics

Mastering Motion Graphics: Tips and Tricks [2023]

Are you tired of seeing the same uninteresting content from brands on your social media feed? As a brand, it's becoming more challenging to capture your target audience's attention in today's competitive digital landscape. However, motion graphics animation can be a powerful visual tool to help you stand out.

Motion graphics animation uses dynamic visuals and storytelling to bring your brand's message to life and captivate your audience.

Whether it's for explainer videos or social media content, motion graphics animation is an innovative way to communicate your brand's story and values in a way that resonates with your audience.

In this blog post, we will guide you through the key steps to creating compelling motion graphics animation that captures your audience's attention and keeps them engaged.

How Do Motion Graphics Help Brands?

According to a study, our attention span is narrowing because of how much information is being presented to us.

So…Motion graphics are a powerful tool for brands looking to connect with their target audience and really make an impact.

They help:

Grab attention: Incorporating dynamic visuals and engaging storytelling captures attention and keeps viewers hooked.
Communicate complex ideas: You can break down even the most complicated concepts into easy-to-understand visuals that anyone can follow… (This is particularly useful for technological, science, or finance companies.)
Create brand awareness: You can create a cohesive and memorable brand identity that sticks in viewers' minds. (Something like a “law” when it comes to anything visual.)
Increase engagement: This study shows that video content gets more engagement than any other type of content.

*Motion graphics benefit brands in several ways | Source*

Create Amazing Motion Graphics: Top Tips In 2023

1. Start With An Amazing Script

Great writing is the foundation of any successful motion graphic. So…before you even think about visuals, take the time to craft a compelling story that connects with your audience and communicates your brand's message.

2. Know Your Goal

What do you want your motion graphic to achieve? To increase brand awareness, educate your audience? What action should the audience take? How should they feel about the content?

3. Match Your Scenes To The Script

The pacing of your motion graphic is super mega important. Make sure that your scenes match the tone and tempo of your script. You don't want them to move too quickly or too slowly, now, do you? Unless you want to cause confusion or disinterest.

4. Don't Stretch Yourself Thin

Trying to cram too much into your motion graphic can be tempting, but…please focus on a simple concept executed well than trying to create a huge production that falls flat. Keep your message clear and concise, and don't be afraid to simplify if necessary.

4. Don't Skimp On Sound Effects

Sound effects are a powerful way to enhance the impact of your motion graphic, but they need to be high quality to have the desired effect. Invest in good sound effects or work with a professional sound designer to ensure that your motion graphic sounds as good as it looks.

Now, you might be thinking,

Sure, Motion Graphics Sound Great, But Aren't They Expensive?

Do you think motion graphics animation is always an expensive option?

The truth is, it doesn't have to be.

Sure… some projects may require a considerable investment, but there are multiple free resources available you can use to create high-quality content without breaking the bank.

Below are a few motion graphics resources:

They offer free templates, graphics, and animations you can use

Wrapping It Up!

Motion graphics are an exciting way for brands to grab attention in the digital world.

By using visual storytelling and sound effects, you can create captivating content that engages your audience and achieves your brand's goals.

Remember…

To create amazing graphics,

Start with a great script,
Apply your visual language,
Match your scenes to the tone and tempo of your message
Don't overwhelm your audience by cramming in too much information,
Invest in high-quality sound effects to elevate your content.

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About Chris M. Walker

Chris has been active in the Information Technology industry for over a decade. In 2013 he began working in Search Engine Optimization and internet marketing. He has a proven track record of helping businesses reach their full potential with a combination of SEO, PPC Advertising, Social Media and Reputation Management, Custom Mobile App Development. Turning his clients businesses into Superstars.