The Best Native Advertising Platforms in 2023
Are you tired of traditional ads that just feel like a pesky interruption to your audiences' browsing experience? Enter native advertising platforms!
Not only do customers receive them better, but they also drive better engagement and conversions.
With so many native advertising platforms on the market, it can be tough to choose the right one for you.
That's why we've put together a list of the top platforms to consider in 2023, including Outbrain, Taboola, and TripleLift (just to name a few.)
What Are Native Advertising Platforms?
Native advertising platforms are the rebels of the advertising world.
Have you ever thought: “Why should ads be such a jarring experience for consumers? Why can't ads feel less like… ads?”
And that's exactly what these platforms do.
Instead of flashing banner ads or intrusive pop-ups, native ads blend in with the content of a website or app, making them feel more like recommendations from a trusted source.
These platforms are important because — let's be real — no one likes being bombarded with ads.
With native ads, consumers are more likely to engage and even convert because they don't feel like they're being sold to.
It's a win-win situation… businesses get better results, and consumers get a more enjoyable browsing experience.
So if you're looking to take your advertising to the next level, it's time to hop on the native advertising bandwagon.
Say goodbye to traditional ads that are about as welcome as a root canal and hello to seamless, integrated advertising that will have your customers feeling like they're in on the secret.
Top Native Advertising Platforms to Utilize in 2023
1. Stackadapt
This platform is like the ninja of native advertising.
They offer programmatic advertising with audience discovery, as well as B2B targeting and engagement analytics, among other features.
Its internal research tools will help you deliver unique insights and great campaigns.
2.TripleLift
This platform is like the chameleon of native advertising.
They offer a wide range of ad formats, including image, video, and even AR/VR, ensuring that your ads blend in seamlessly with any website or app.
They've been around for over a decade and have a proven track record of delivering results for businesses of all sizes.
3. Nativo
This platform is like the diplomat of native advertising.
They offer advanced targeting options, including language and location, so you can reach a global audience with ease.
Nativo is on a mission to change the game for advertisers and improve the online experience for consumers.
They're out to create meaningful connections between businesses and consumers, a feat that's more important than ever in today's digital age.
4. Criteo
This platform is like the detective of native advertising.
They use cutting-edge technology to gather data on consumer behavior, ensuring you deliver tailored video and display ads to the right people, at the right time, on the world's best publishers.
5. Taboola
This platform is like the matchmaker of native advertising.
This New York-based company is all about connecting you with your target audience through the power of “recommended” content.
Their platform is featured on some of the most popular news sites and spaces, giving you access to millions of potential customers.
6. Revcontent
This is also one of the best native advertising platforms out there.
With their less-disruptive ads that take up less space, you can say goodbye to endless scrolling and hello to more clicks and increased revenue!
Moreover, Revcontent gives you the power to control your advertising strategy and track trends so you can avoid budget-busting fluctuations.
Bottom Line
Native advertising platforms are an essential tool for businesses looking to connect with their target audience in an engaging and effective way.
From Stackadapt and Taboola to Revcontent and Criteo, there are many options to choose from, each offering unique benefits and features.
Keep in mind that when evaluating the best native advertising platforms, it's important to consider cost, reach, target capabilities, and measurement tools.
Whether you're a small business looking to get started with native advertising or a large enterprise looking to expand your marketing efforts, there's a native advertising platform out there for you.
So, start exploring your options today and find the right platform for YOU!
