How Can Outsourcing Content Help Your Business Thrive?

When it comes to content creation, outsourcing may be the best option for certain businesses.

Content creation outsourcing involves hiring a content creator who is responsible for producing and managing all of the written or visual content for your website or blog.

If you don’t have the time or resources in-house to create quality content, you can decide to outsource content production.

According to a recent research,  companies outsource content because they need to scale up (52%), they lack writers (37%), and they face high costs of employing in-house writers (37%).

When deciding when to start outsourcing your content needs, consider your budget and timeline. If you need help quickly or don’t have enough manpower in-house, then content outsourcing may be a good solution.

Additionally, every piece of content created should be well planned out and researched to ensure that it meets your quality standards.

What Is Outsourcing Content Creation?

Simply put, outsourcing content creation means handing over the responsibility of producing your content to external professionals or agencies. This could involve hiring freelance writers, partnering with a content marketing agency, or collaborating with dedicated writers who specialize in your industry.

When outsourcing content creation, it is crucial to have a well-developed content strategy to enhance productivity, maintain quality, meet marketing goals, and ultimately drive customer engagement.

Think of it as delegating. Instead of juggling everything on your plate, you trust a team of professional content creators to take over, ensuring your brand voice stays consistent while delivering engaging, SEO-optimized content that speaks to your target audience.

Types of Content You Can Outsource

When someone says “content,” what pops into your head? Blogs? Videos? Memes? (Hey, memes count too!) The beauty of outsourcing is that it’s not just for writers. Here’s the lineup of what you can hand off to the pros:

1. Articles

Long reads, short snappy blogs, or even industry deep dives—there’s a writer for everything. Imagine leveraging articles from renowned publications like The New York Times. It’s not just about words; it’s about authority. Fun fact: 3 out of 5 opinion leaders rely on NYT for industry news. Fancy that. By outsourcing, you can ensure the production of consistent, high-quality, and engaging content that resonates with your audience and drives better engagement.

2. Graphics

Think of infographics, charts, and artsy diagrams that make complicated stuff look simple. Whether you’re explaining how your product works or showcasing stats, visuals are the unsung heroes of content.

3. Photos

We’re talking editorial shots, travel pics, or even stock photos with personality. No more awkwardly staged office photos, please.

4. Videos

Let’s not sleep on video content—it’s HUGE right now. But yeah, video production is tricky and expensive. Outsourcing here can save you big bucks while making your brand look pro. 🎥

The State of Outsourcing Content Creation

Content marketing is no longer a “nice-to-have”—it’s the heart of modern brand strategy. Businesses are racing to produce not just good content but enough of it to get noticed. And guess what? Outsourcing is their secret weapon.

84% of companies are now outsourcing content creation. Why? Because in-house teams can only do so much before they hit the wall.

Agencies too are cashing in, with 46% saying content marketing makes up over a quarter of their revenue. It’s not just about pretty words though.

Content is actually driving purchasing behavior. For example in B2B 83% of buying decisions are made before a salesperson even gets involved.

Not just trends—this is why you need to keep your content flowing. So much is riding on great and consistent content outsourcing is the magic ingredient for brands that want to win.

What Are the Benefits of Outsourcing Content Creation?

Outsourcing Frees Up Your (Valuable) Time

Outsourcing is a great way to free up valuable time without compromising on quality.

It allows you to focus your resources on core activities while outsourcing non-essential tasks to reliable experts.

This saves time as employees are no longer required to spend unnecessary hours managing and completing projects.

Outsourcing also improves quality as dedicated professionals can accurately complete tasks and deliver superior results in less time.

Outsourcing Brings in the Right Expertise Where It’s Needed

Content marketing strategy outsourcing can be a great way to bring in expert advice and resources when and where they’re needed.

By outsourcing content marketing strategies, you can save time and money by avoiding the need to hire a full-time staff member to handle this important task.

(Remember -> content is king!)

Outsourcing also brings an outside perspective, which can help you develop innovative strategies that you may not have considered before.

Additionally, it allows your business to access specialized knowledge and subject matter expertise from professionals who are highly skilled in the field of content marketing.

Specialist Writers Can Help You Turn Your Content Ideas Into Reality

With their expertise, a freelance writer can craft a story that is both engaging and captivating while still being true to the original concept.

This is only true when you have found the right company or freelancers whom you can trust.

In that case, the more you work with someone, the more they understand what works best in different formats and how to shape the narrative so that it flows in an interesting way.

By having specialists and experts by your side, you can ensure that their attention to detail means that no detail is overlooked.

In the end, the result is a polished piece of work.

Furthermore, you can be confident that your ideas will reach their full potential and make for an enjoyable reading experience for everyone involved.

Outsourcing Increases Your Content Publishing Frequency

The more, the merrier, right? Especially not compromising quality.

You can save time and resources by outsourcing content marketing while boosting your output.

You can outsource content marketing to specialized individuals that bring their expertise and experience in producing compelling content.

This not only increases the quality of the content but also enables businesses to publish it more frequently.

Outsourced content marketing also gives businesses access to a wider range of skills. This can help them create even more engaging and effective content that drives customer engagement.

How to Outsource Content Creation Effectively

Outsourcing content creation sounds easy, right? You just find someone to write your stuff, and voilà, magic happens. Except… it’s not that simple. 😅 Trust me, I’ve been there—scrolling through endless portfolios and wondering, “How do I even start this?” But don’t worry. Here’s the lowdown on how to outsource content creation effectively (and without losing your sanity).

Step 1: Know What You Want (Seriously, Be Specific)

Before you go hiring the first freelancer who says, “I can write anything!” (red flag, BTW), take a beat. Think about what you actually need. Effective content strategies rely on thorough keyword research to align with overall SEO goals. Blog posts? Social media captions? A killer email newsletter that doesn’t sound like spam? Write it down—style, tone, audience. The more specific you are, the less back-and-forth (and frustration) later. Bonus tip: Sharing examples of content you love can be a total game-changer.

Step 2: Find Your Unicorn (AKA The Right Writer)

Now comes the fun (and slightly nerve-wracking) part: outsourcing content writing and finding the one. Check out platforms like Upwork, Fiverr, or even LinkedIn. Look for professional content writers with solid portfolios and actual reviews (not the ones that sound like their mom wrote them). Pro tip: Always, always ask for a sample before committing. It’s like a first date—you need to know if there’s chemistry.

Step 3: Communicate Like a Boss

Here’s the thing: writers aren’t mind-readers (shocking, I know). If you want great content, you’ve gotta give clear instructions. But don’t be that person who sends a 10-page brief full of jargon. Instead, outline the essentials: word count, target audience, deadlines, and any must-have keywords. And hey, throw in some friendly encouragement—it goes a long way.

Step 4: Give Feedback (Nicely)

No one gets it perfect on the first try—your writer’s human, not ChatGPT. 😉 If something doesn’t quite hit the mark, give constructive feedback. Be specific about what you like and what needs tweaking. Trust me, a little patience can lead to pure content gold.

Step 5: Build a Long-Term Relationship

If you find a writer who gets your vibe, hold onto them! Consistency is key, and having someone who already knows your brand saves time (and headaches). Treat them like a partner, not just a contractor, and they’ll go above and beyond.

Outsourcing content creation doesn’t have to be a nightmare. With a little prep, clear communication, and a dash of humor, you’ll be crushing it in no time. 💪 Now, go forth and delegate like a champ!

Why Are Brands Jumping on the Outsourcing Content Creation now?

It’s no surprise that more than 80% of brands are outsourcing content creation these days. The reasons? Oh, they’re pretty straightforward—and honestly, they make a lot of sense when you think about it.

First off, content creation takes forever. You know it, I know it. Brands often don’t have the in-house team to churn out high-quality content quickly enough to meet demand. And let’s not forget the cost of hiring full-time employees. Between salaries, benefits, and training, it’s a huge investment that not every marketing team can justify.

Plus, content needs aren’t exactly steady. One month you might need 10 blog posts, and the next, you’re good with just a couple of email newsletters. Having a flexible, on-demand workforce—aka freelancers—means you can scale up or down without breaking the bank or stressing out your team.

Sure, some companies try to work around this by tapping their in-house experts for content. Sounds great in theory, right? In practice, not so much. These experts already have their hands full with their actual jobs, and let’s be honest, writing may not be their strong suit. Not to mention, they probably know zip about SEO or how to align content with your brand voice.

That’s where content writing outsourcing comes in clutch. By bringing in freelance writers, marketing teams can hit the sweet spot: consistent, high-quality content that’s SEO-friendly and on-brand. These freelancers don’t just fill gaps—they bring new perspectives, creative storytelling, and often a better understanding of what makes content engaging and shareable.

Need someone fluent in your target audience’s language? Got it. Want fresh insights to make your brand stand out as a thought leader? Done. Outsourcing doesn’t just save time and money—it’s also a strategic way to level up your content game without the hassle of doing it all yourself.

What are the main challenges of outsourcing content creation?

1. Finding “The One”

You wouldn’t marry the first person who bought you coffee, so why would you trust the first content creator who pops into your inbox? 🧐 The biggest challenge? Finding someone who gets your brand. Like, really gets it. You want someone who can write like they’ve been living in your brain rent-free, not just churning out generic fluff. But sifting through portfolios and sample pieces feels like online dating—you swipe left a lot before you finally hit that jackpot.

2. Communication Struggles

Ever played a game of telephone? That’s what it can feel like explaining your vision to someone outside your bubble. Even with detailed briefs, there’s always a risk of misinterpretation. Maybe they focus on the wrong angle, or their tone is about as exciting as elevator music. And don’t get me started on the awkward emails trying to say, “Uh, this isn’t what I wanted” without sounding like a jerk. 😅

3. Consistency is Key—And Rare

You know that sweet spot where the tone, style, and vibe align perfectly? Yeah, keeping that consistent across multiple pieces is no small feat. Sometimes, the first piece is golden, but by the third, you’re like, “Who wrote this, and why does it sound like a robot on autopilot?”

4. The Quality Lottery

Let’s not sugarcoat it: outsourcing can feel like rolling the dice. Some freelancers knock it out of the park; others make you question your life choices. And if you go the agency route, you might get assigned a random writer who doesn’t exactly vibe with your brand. Either way, there’s a learning curve, and sometimes you’re the one footing the bill for their trial-and-error phase.

5. Hidden Costs & Timelines

Oh, you thought it’d be cheap and fast? 😂 Hate to break it to you, but quality content takes time—and money. Plus, revisions? Those aren’t always included in the original price. You might end up spending more time giving feedback than if you’d written it yourself.

If You Are Not a Pro Writer, Focus On Your Core Strengths

The bottom line is this — Outsourcing content creation is an excellent way to focus on your core strengths and not let your team’s lack of writing ability limit you.

Outsourcing allows for more time efficiency as it removes the need for you to spend time researching, outlining, and writing out content yourself.

Many highly skilled writers are available to help with written projects. The end product you receive will be of professional quality and tailored specifically to meet your needs.

Additionally, outsourcing gives you more control over how much content you can create and when you can deliver. This helps you easily stay within budget.

All in all, outsourcing content is a great way to stay focused on what matters most without having to sacrifice quality.

If you want to find a freelancer who can meet your content needs, check out Legiit.