Unbounce 2022 Review: A Look at This Landing Page Builder

Unbounce is one of the most popular landing page builders, with over 10 million websites using the tool to create landing pages, web forms, and more.

However, it's important to take an objective look at both the pros and cons of this landing page builder (it's much more than that, by the way) before deciding whether or not it's the best option for you.

Here's an unbiased Unbounce 2022 review that will cover all of its strengths and weaknesses so you can determine whether or not it would be useful in your own marketing efforts.

What Is Unbounce, and Why Do People Use It?

Unbounce started as a landing page builder that helps you create pages with high conversion rates.

It's easy to use, and it allows you to see how your landing page will look on different devices before sending traffic to it.

Unbounce has expanded beyond just being a landing page builder into other marketing services such as writing copy, optimization, etc.

At its core, one of the goals of Unbounce is to help you create better marketing experiences for your customers.

Unbounce Main Features

1. Building Landing Pages

The Unbounce landing page builder is the heart of Unbounce.

It's the tool that lets you quickly create a variety of landing pages for your campaigns.

From single-page web forms to email capture pages to video demonstrations, there are many different templates to choose from.

You can also save your favorite templates in the library for easy access next time.

You can set up a new page or edit an existing template by dragging and dropping elements onto the canvas.

The drag-and-drop interface is what makes this landing page builder so easy to use, but it also means that you don't have as much control over how everything looks on the page as you would with other designers.

If you want to build a template from scratch, you can choose between “Start from Scratch” or “Training Template.”

Having used competitors in this space, Unbounce is probably the only one that allows you the freedom to fully customize a page quickly without needing coding experience.

2. Integration with Other Marketing Automation Software

Unbounce integrates with your email marketing, marketing automation software, and other third-party apps or platforms.

There are native integrations you can use alongside the landing page editor, which helps you manage your leads.

Once you're using these apps with Unbounce, you can place them on your lists.

You can even integrate with Google Analytics to set up event measurement that tracks users' actions.

3. A/B Testing

A/B testing is the process of creating multiple variants of a page or feature to see which one performs best.

You can use A/B testing with Unbounce pages, but you'll need to create many variants of your page before you can start your tests.

You have to manually split the weight equally among those variants so that all pages will appear the same number of times.

After running the tests, check which one converted the most.

Unbounce Has Four Pricing Plans

1. Launch

It costs $81/month, paid annually. This plan is perfect if you are a small business owner still finding your way to building leads. You get unlimited landing pages, popups, and sticky bars

2. Optimize

This plan is priced at $122/month, paid annually. It is ideal for marketing teams as this is where the A/B testing and conversion intelligence features are first included.

3. Accelerate

This plan costs $203/month if paid annually. It includes everything in the Optimize plan, plus the ability to create an AMP version of your landing pages and advanced targeting.

4. Concierge

This plan starts at $518/month if billed annually. It includes everything in the first plans plus more; more domains, more visitors, more conversions, as well as a dedicated team.

Conclusion

The best landing page builder for your business is ultimately up to you. What are your company goals?

What are the features you want in a landing page builder? How much do you want to spend on this tool?

These are all questions that need to be answered before making a decision.

That said, I hope this Unbounce 2022 review has helped you get a better idea of how this platform can work for your needs.

To conclude, some of the Unbounce pros include:

• It's easy to build and publish landing pages
• You can quickly create variants for testing
• It has excellent templates and third-party sources
• It's highly customizable
• It has a content writer for your landing pages

Some cons worth mentioning:

• You can't split test existing landing pages that were created outside of Unbounce
• It's probably a bit expensive if you are a freelancer or a small business

However, we believe it's an excellent tool for businesses and organizations with the resources to invest a small amount into the subscription but don't have in-house resources to build your landing pages.