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Content Curation

content curation

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Content Curation 101: How to Curate Content the Right Way

Content curation has exploded in popularity in recent years, but it can be hard to know where to start.

The good news is that once you know how to do it the right way, you can share information that's helpful to your customers while also building your brand's authority on the subject matter in question…

Leading to more clicks and conversions in the process.

Content curation, if done correctly, can be an incredibly powerful tool for driving engagement and boosting your overall brand visibility on social media networks.

So, if done right, it can even boost your SEO.

When creating engaging content that quotes part of the content and links to it, they ranked 1st.

On the other hand, using content curation incorrectly (or even just not to its full potential) can waste both time and resources.

Your reputation may take a hit, especially if you plagiarize.

As Google's quality content guidelines expressly state:

“Think about what makes your website unique or valuable.”

This blog post will give you everything you need to know about how to do it the right way so that you can be sure it's going to help your business and not hurt it.

What Is Content Curation?

Content curation definition: Curated content is a blog post, video, photo, or another form of media that has been carefully selected, evaluated, and shared with your audience.

It is important that you do your research on what type of content will work best for your needs and then find some examples of that type on different sites.

Curation vs. Creation
Curation vs. Creation – Source

Once you have found some content curation examples, you can use them as inspiration for your own site or blog, but it's important not to copy someone else's work.

It is a valuable strategy for all social media marketers.

But, more than re-sharing other people's content, content curation is a way to provide extra value to your followers while accentuating your own industry expertise.

Content Curation Best Practices

1. Create Relevant Content

You want to be helpful; you need to entertain and educate your audience with relevant topics and content categories.

It can also be used as a marketing strategy by companies that want to increase their brand awareness.

You need to know what drives your target audience in the first place.

So, how will this piece of content help your target customer?

How is it relevant to them?

Can you put this link down and integrate it into your social content feed?

2. Give Credit When Credit Is Due

Be mindful of content curation examples, the meaning of content curation, and its implications.

Doing it right means tagging and linking to the original creator of the content.

Never pass off curated content as yours.

Because then people can see that you've used the original material and not just copied somebody else's work.

If someone does find out that you're passing off something other than your own words as your own, they'll be less inclined to trust you.

Even if you're sharing a compilation from various sources, link over to the full article, video, etc.

Be sure to credit all these sources in the full piece.

Content Curation Definiton
Content Curation Definition – Source

3. Add Something Useful to What You Share

Adding your two cents to curated content can help contextualize the topic and make it more relevant to your audience.

It's a good idea to add a comment to the original post and share your own take on it.

You can also use this opportunity to engage with other people with similar interests in your niche or industry, which can be beneficial for your business in the long run.

Conclusion

Curating content is a great way to find quality content and share that with your readers.

This can help improve your blog or website's reach, as well as provide an easy way for you to build relationships.

What is content curation?

Content curation is more than just a catchy buzzword.

It's a great way of maximizing the usefulness of the information out there.

But you can't just grab and go—there are a few golden rules that you need to follow if you want your curations to be effective.

We covered these tips in this article, so make sure to check them out if you're into content curation!

 

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About Chris M. Walker

Chris has been active in the Information Technology industry for over a decade. In 2013 he began working in Search Engine Optimization and internet marketing. He has a proven track record of helping businesses reach their full potential with a combination of SEO, PPC Advertising, Social Media and Reputation Management, Custom Mobile App Development. Turning his clients businesses into Superstars.

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Looking to Learn more about seo?

Get Content Directly From My Inbox To Yours That You Won’t Find Anywhere Else.