The Best Organic Content? A 2023 Guide

Organic content is an important part of any digital marketing strategy, but what makes the best organic content stand out? In this guide, we'll explore the key features and strategies that make the best-performing organic content stand out in 2023 and beyond.

Use ‘Guide' Headings to Get More Organic Traffic

One of the best ways to create organic content that gets more organic traffic is to create “guide” articles.

Guide articles provide step-by-step instructions on how to do something, such as creating a website or solving a problem.

These types of articles are more likely to be shared and liked. This will help your website gain visibility and attract more organic traffic.

Creating “guide” articles is a great way to increase organic traffic to your website.

With a few simple tips, you can create engaging and helpful guide articles that will draw in readers and boost SEO.

Have Several Headings (H2, H3, H4)

When it comes to creating great organic content, having a clear structure with organized headings is essential.

Heading tags such as H2, H3, and H4 help make your content scannable and easy to read. This allows for better search engine optimization (SEO).

According to Semrush, 47% of articles with advanced headings are top performing.

Having Multiple Headings

• Helps organize topics and break up text into smaller, easier-to-understand chunks.
• Helps keep readers engaged by allowing them to easily navigate the post
• Helps readers get a better understanding of the topics being discussed.
• Helps highlight key takeaways from the post or to add visual interest.

Using headings properly can help make your content stand out in search engine results pages (SERPs), increasing your chances of being found.

Utilize Bullet Points and Lists as They Are the Best

When it comes to creating organic content that performs well, one of the best techniques is to create bulleted or numbered lists.

Just like with headings, this makes it easy for readers to quickly scan through your content, find what they're looking for, and take action.

This is backed up by a Backlinko study that explains that bullets and lists make content more user-friendly, and Google likely agrees.

When Creating a List, It's Important To:

• Make sure that each item contains a specific point that's relevant to your audience.
• Make each tip concise and informative.
• Use them for breaking up large blocks of text.
• Add visual appeal to your content (images, icons, emojis), especially when the topic is complex.

This will also help keep their attention and increase the chances of them taking action.

Create Visually Appealing Graphics

Creating visually appealing graphics is the best way to get your content found and ranked for organic traffic.

But it's important that you make your page as easy to scroll through as possible.

If you have an image that takes up most of the screen space, it will force users to scroll down before they can see the text on your page.

This is why it's important to keep your images small and crisp.

You can do this by using a grid system or simply by creating an image with a clear border.

When it comes to color choice, Google prefers vibrant colors over pastel tones. They're easier on the eyes than darker ones would be.

Bottom Line

Organic content is a form of marketing that involves creating and sharing content on the internet without paying for it.

Organic content marketing involves the creation of content that resonates with target audiences. It encourages them to share it with their network.

It can be used to increase brand awareness, generate leads, and drive website traffic. And also build relationships, and provide valuable information about products or services.

With the right strategies and tactics, organic content can be an incredibly effective way to reach new customers and grow your business.