PPC Automation: The Sidekick Your Campaigns Deserve

Once upon a time, managing a pay-per-click (PPC) campaign was….tiring. You’d constantly have to monitor your bids, keep an eye on your keywords, and make adjustments on the fly.

In 2023 (but even before that), there was a thing called PPC automation.

By the way, ad spending is expected to show an annual growth rate of 10.05%, translating into a market volume of US$435.20bn within 4 years (by 2027.)

So, PPC automation tools are like having a trusty sidekick who does all the heavy lifting for you.

They use algorithms and artificial intelligence (AI) to optimize your campaigns.

In this blog post, we’ll take a closer look at the different types of PPC automation tools and the common features you can expect to find in these tools.

By the end of this post, you’ll be ready to embrace the future of PPC management. Also, you will bid farewell to those long hours spent manually managing your campaigns.

What Is PPC Automation?

PPC automation is the use of software and algorithms to automate and optimize the management of pay-per-click (PPC) advertising campaigns.

By using automation tools, marketers (advertisers in this case) can save time and improve the efficiency and effectiveness of their campaigns.

Let’s take an example to explain PPC automation in action:

Imagine you’re managing a Google Ads campaign for a fashion retailer.

You’ve set up your ad groups and chosen your keywords, and you’re manually monitoring and adjusting your bids to try to get the best possible return on investment (ROI).

With PPC automation, you could use bid management tools that use AI to automatically adjust your bids in real-time based on a variety of factors, such as

• the time of day,
• the device being used to view the ad,
• and the geographic location of the user.

For example, the tool might automatically increase your bids during peak shopping hours or for users who are located in a high-value market.

In addition, you could use ad optimization tools that use machine learning to automatically test and optimize your ad copy.

The tool might automatically test different variations of your ad headlines, descriptions, and calls to action. And you know what else? It can then identify and implement the highest-performing combinations.

By using PPC automation tools, you could save time and improve the performance of your Google Ads campaign. This will ultimately drive more traffic and sales for your fashion retailer.

Different Types of PPC Automation Tools

1. Semrush (keyword research)
2. Unbounce (landing page creation)
3. Google Keyword Planner (keyword research)
4. Google Trends (keyword research)
5. PPC Protect (click fraud protection)
6. Optimizely (split testing)
7. AnyTrack (reporting)
8. AdEspresso (bid automation)
9. Optmyzr (shopping campaign tools)
10. CHEQ for PPC (click-fraud prevention)
11. PPC Ad Editor (editing)
12. Wordstream (bid automation)
13. Supermetrics (reporting)

Common Features of PPC Automation Tools

If you’re looking to streamline your Google PPC campaigns, there are a variety of PPC automation tools available to help you do just that.

These tools use AI to optimize your campaigns…from adjusting your bids to optimizing your ad copy.

Let’s take a closer look at some of the different types of Google PPC automation tools (you can use them for any campaign- not only for Google) you can use:

Bid Management Tools

One of the most important aspects of managing a Google PPC campaign is setting the RIGHT bids for your keywords. Bid management tools use algorithms to adjust your bids in real time based on factors like competition, ad position, and conversion rates.

Ad Optimization Tools

Writing compelling ad copy is a crucial part of any successful PPC campaign, but it can be time-consuming to constantly test and tweak your ads (ugh *eye roll*). Ad optimization tools use machine learning to test and optimize your ad copy automatically, helping you find the most effective messaging for your target audience.

Keyword Research Tools

Choosing the right keywords is critical to getting the most out of your PPC campaigns. Keyword research tools use AI to analyze search volume, competition, and other factors to help you find the most relevant and profitable keywords for your campaigns.

Reporting Tools

Analyzing your PPC campaign performance can be overwhelming, especially if you’re managing multiple campaigns at once. So…reporting tools automate the process of pulling data and creating reports, giving you a quick AND easy way to track your performance and identify areas for improvement.

While there are many different types of Google PPC automation tools out there, it’s important to choose the ones that best fit your business (and PPC) needs and goals.

And remember, while automation can be a powerful thing, it’s still important to regularly review and adjust your campaigns to ensure that you’re getting the best possible results.

To Wrap It Up!

PPC automation is a powerful tool!

You can save time and get better results from your campaigns by using software and algorithms to automate tasks such as bid management, ad optimization, and reporting.

Whether you’re managing a Google Ads campaign, a Facebook ad campaign, Amazon, or whatever, there are a variety of automation tools available to help you optimize your campaigns and get the most out of your ad spend.

Remember…while automation can certainly help you save time and improve your results, it’s still important to regularly review and adjust your campaigns to ensure that you’re getting the BEST possible performance.