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Top Level Domains

top level domains

Table of Contents

How to Choose the Right Top Level Domains for Your Website

Top level domains (TLDs) are the last part of your domain name, the part that comes after the last dot.

There are many to choose from, and they all have slightly different strengths and weaknesses regarding certain uses or even SEO.

Some will work well if you're trying to target a specific country, while others will do better if you want to focus on one audience or another or just get more search engine traffic in general.

If you need some guidance in choosing the right top-level domain, keep reading to learn more.

How do top level domains impact SEO

The truth is that while TLDs shouldn't affect how well you rank on Google. they can impact your SEO efforts.

For example, some TLDs are associated with shady online behavior.

According to Spamhaus, if you use .ci, .surf, .gq, and .top (among others), Google might assume your site isn't safe, and you'll never reach the top of search results.

The 10 most abused top level domains
The 10 most abused top level domains – Source

But it's not all about what search engines think – your audience's opinions matter too.

So, if your target audience is unfamiliar with a specific TLD, they might not steer clear of your website.

In a similar study from GrowthBadger, these are the TLDs that have the highest trustworthiness and memorability.

Trust ratings and memorability of top-level domains
Trust ratings and memorability of top-level domains – Source

As you can see, the recent top level domains mostly include Generic Top Level Domains such as .com, .co, .org, .us, .net, etc.

Moreover, using a TLD that's specifically for your industry tells the search engine what your site is all about, which can help increase traffic and improve your rankings.

Also, you can even boost your SEO with geotargeting in your TLD.

Geotargets signal Google that your site operates in a particular location, making your pages visible to people searching from those cities/countries.

How to choose your Top Level Domains?

1. Some top level domains aren't available to everyone

Some top level domains are restricted and can only be used by individuals with a relationship to that brand, country, organization, etc.

For example, .apple is reserved for Apple employees.

Apple TLD Policies
Apple TLD Policies – Source

Other generic top level domains have been trademarked or claimed by corporations, so they cannot be registered.

Organizations own top level domains causing availability only to members of the organization.

These domains include .edu, .gov, and .mil. These domains are domains sponsored by a specific entity like a university, government, or other groups.

There are also the country-code TLDs, where you can't buy a .fr or .uk domain if you don't have a valid address in France or UK, respectively.

These controls help prevent fraud and give users a sense of security when using these websites.

2. When to use .com Domain Extension

A .com domain is most often used by businesses, but it's also available to anyone.

The .com top-level domain (TLD) has been around since 1985 and is one of the most trusted in all of cyberspace.

However, your domain name is far more than just a way for people to get back in touch with you; it's also an opportunity to present a consistent identity that builds trust and engagement with new visitors.

The .com stands for commercial, so anything from business coaches to blogs to retail stores can use it.

It's one of the best TLD domains to use because people think of it as more credible, trustworthy, and memorable than other domain extensions.

However, since anyone can register it as a domain extension, it's not easy to find a .com no one has snatched up already.

So, you have to do a little bit of digging if you want to find an available domain name.

3. When to use the .org domain extension

The .org top-level domain extension is designed specifically for nonprofit organizations, charities, and other community initiatives.

The distinction can help potential customers feel more confident in their decision to purchase from your organization.

Additionally, a .org website may come with some SEO advantages because it's generally assumed that these domains are directly related to philanthropic work.

If you're just starting out and want an easy way to define your organization as being one that cares about others, then a .org TLD is right for you.

While anyone can register a .org, it's best to buy another domain extension if your site doesn't fall into one of these categories.

If you don't run a nonprofit, consumers could feel like you're trying to trick them by having a .org.

4. When to use the .net domain extension

If you want your business or company to stand out from your competitors, a .net domain shows that you're focused on cutting-edge technology.

Since .net is one of many generic domains available, it makes sense for organizations looking for an extension that isn't as common as others.

If you are a company offering internet, network, and database services or as simply an online technology company, the .net domain extension is perfect for you.

Key takeaways

Selecting a top-level domain (TLD) can be confusing.

There are so many choices that it's difficult to know where to start.

Some TLDs are easier than others, and some TLDs have more restrictions on what kinds of sites you can register.

So, make sure you do your research before choosing your TLD.

Chose the right top-level domains that fit your type of business or industry.

These choices will help get your website off to a great start!

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About Chris M. Walker

Chris has been active in the Information Technology industry for over a decade. In 2013 he began working in Search Engine Optimization and internet marketing. He has a proven track record of helping businesses reach their full potential with a combination of SEO, PPC Advertising, Social Media and Reputation Management, Custom Mobile App Development. Turning his clients businesses into Superstars.

Looking to Learn more about seo?

Get Content Directly From My Inbox To Yours That You Won’t Find Anywhere Else.