Best Digital Marketing Tools to Boost Your Business in 2024
The digital age has made it easier than ever to market your business, allowing you to reach prospects worldwide with minimal effort. But there are thousands of marketing tools available—some free, some very costly—and sifting through them can be overwhelming.
In order to take full advantage of the digital marketing opportunities available, you must have the right tools to make your work easier and more effective. Keyword research is crucial in identifying the right tools, as it helps pinpoint both long-tail and short-tail keywords that users search for.
A well-defined marketing strategy is also essential in selecting and utilizing digital marketing tools effectively. With so many different choices, it can be difficult to know which ones are the best digital marketing tools and which ones should be left on the shelf.
In order to help you make informed decisions about your digital marketing toolkit, we’ve created this list of the that will make a difference in your business in 2024 and beyond!
Social Media Marketing Tools
1. Sprout Social
Sprout Social is a digital marketing tool that can help you monitor, measure, engage with and respond to all of your social media content.
You can manage your feeds, schedule posts, find influencers, run campaigns, and more.
Plus, it’s easy to use!
Sprout social integrates seamlessly with other popular platforms so you can see how your social media actions affect what people see on the web.
Beyond this social media management feature, Sprout makes it easy to collaborate with colleagues and customers too.==
Price: Standard Plan – $199/month per user if billed annually
Professional Plan – $299/month per user if billed annually
Free 30-day trial
g2 score: 4.3 with 1,895 reviews
2. Loomly
Loomly is another digital marketing tool that offers social media management and a content calendar.
Unlike Sprout social, this tool is best suited for small teams as it’s more affordable.
That’s why we would recommend Loomly for small businesses that have a limited budget for advertising their business online.
The digital marketing tools offered on Loomly are very intuitive and easy to use.
Its built-in calendars and workflows make both social media scheduling and brainstorming content a breeze.
As a bonus, Loomly actually curates fresh content ideas for users based on trending topics, for instance.
Price: Base Plan – $32/month if billed annually
Standard Plan – $60/month if billed annually
Advanced Plan – $131/month if billed annually
Free 15-day trial
g2 score: 4.6 with 1,171 reviews
Landing Page and Lead Capture Tools
What are the digital marketing tools best suited for lead capturing and captivating landing pages?
Effective project management is crucial for organizing and executing marketing campaigns efficiently. Tools like Teamwork, Asana, and Trello provide centralized platforms for managing tasks, tracking progress, and ensuring efficient execution of marketing strategies.
3. OptiMonk
OptiMonk is a powerful, easy-to-use software that helps you generate and capture leads with its automated lead generation system.
The company has been around since 2014 and is perfect for marketers, CROs, or eCommerce business owners.
Content marketing tools can significantly enhance your lead generation efforts by improving user engagement through blogs and newsletters.
OptiMonk platform allows businesses to grab customers’ attention through personalized pop-ups to prevent them from leaving your website.
As you can see, it puts a huge emphasis on lead capture without being too annoying.
The platform’s behavior-based targeting ensures your pop-ups won’t be disruptive.
So you can customize your messages based on pop-ups that are proven to be effective.
It is easy to use and offers a ton of templates with established average click-through rates.
Price: Essential Plan – $32.50/month if paid annually
Growth Plan – $82.5/month if paid annually
Free plan
g2 score: 4.7 with 105 reviews
4. Typeform
Typeform is a free digital marketing tool that lets you design forms, surveys, quizzes, reports, polls, and more.
Of course, the free plan is limiting; however, even if you pay for one of its other plans, it won’t drain your bank account as one might think.
You can also personalize your forms with custom fields for collecting data. Keyword research tools can help optimize the content of these forms and surveys by identifying relevant long-tail and short-tail keywords.
Typeform
Typeform is the perfect digital marketing tool for gathering customer feedback or conducting market research.
You don’t need any coding skills or design experience – just select the fields you want on your form, set up your questions, then publish it and share it!
Unlike more traditional tools, Typeform’s intake forms are seriously stylish and don’t feel annoying at all.
The platform’s simple editor is a nice added bonus, as is the ability to create quizzes and interactive forms.
Price: $25/month if paid annually
Free plan
g2 score: 4.5 with 601 reviews
5. Unbounce
Unbounce is one of the most popular landing page builders, with a host of features, including A/B testing. It also provides conversion optimization tools. SEO tools can significantly enhance the effectiveness of your landing pages by optimizing them for search engines, ensuring higher visibility and better rankings.
It is an amazing tool for quickly building, tweaking, and publishing new landing pages to test.
Those built-in A/B testing and variant analytics we mentioned can show directly which creatives, CTAs, and additional page elements are working – and which aren’t.
You don’t have to be much of a designer; you can easily use Unbounce’s proven landing page templates as a starting point and then modify them as you see fit.
The platform’s analytics spell out clearly which variants from your landing pages are your top performers.
However, keep in mind that it may be a bit expensive if you are a freelancer or a small business with a limited budget.
Price: Build Plan – $74/month if paid annually
Experiment Plan – $112/month if paid annually
Optimize Plan – $187/month if paid annually
Free 14-Day Trial
g2 score: 4.4 with 342 reviews
6. Hubspot Marketing Hub – Email Marketing Tools
Email marketing tools are a great way to help you reach your target audience.
HubSpot has some great email marketing tools that you can use for free.
You can use their tools to create an email template, send emails, track your campaign performance, and more. Additionally, integrating Google Ads with your email marketing efforts can provide a comprehensive marketing strategy, allowing you to manage paid search campaigns and optimize performance across platforms.
HubSpot Email Marketing is easy to use.
It comes natively integrated with all other HubSpot products, such as the free-forever CRM and hundreds of other marketing tools.
The tool comes with a Free Plan, which includes 2,000 email sends/month, contact lists, and ready-made templates so you can get started right away.
Reporting will help you track your new contacts, and the ability to link data from multiple sources is a huge plus as you can have all the information you want in one centralized place.
Price: Starter Plan – $15 per month if billed annually
Free plan
g2 score: 4.4 with 8,906 reviews
7. Mailchimp
Mailchimp is widely used for its ease of use and rich feature set, including:
Pre-built Templates: Choose from 100+ customizable templates for various email types.
Automation: Set triggers for welcome emails, cart abandonment messages, and more.
8. ActiveCampaign
Known for robust automation capabilities, ActiveCampaign combines email marketing with CRM functionalities. Key features include:
Automated Workflows: Design complex workflows for customer journeys.
Sales Pipeline Integration: Align email marketing with your sales funnel.
9. Clearbit – Lead Enrichment Tools
Clearbit is a marketing data engine designed to make companies truly data-driven.
It helps marketers identify the most qualified leads for their business by providing them with email addresses, phone numbers, company information, social media profiles, and more. By leveraging search engine optimization (SEO), marketers can further enhance their ability to identify and target the right leads, improving their overall marketing strategy.
Clearbit extracts data from over 100 sources to produce valuable lead enrichment tools for B2B and B2C marketing professionals.
As an added bonus, Clearbit’s intelligent platform can be integrated with various CRMs, including, Salesforce, Hubspot, Segment, and even Google Analytics.
This way, you can have a 360-degree view of your prospects.
You don’t have to rely on outdated information, as the platform regularly updates itself regularly to ensure that you have accurate data at all times.
The software helps you personalize every sales and marketing interaction activity accordingly.
This way, you can quickly grow your customer base and expand your businesses.
Price: $99/ month for 275 API requests
Demo request
g2 score: 4.4 with 532 reviews
10. Creatopy – Graphic Creation Tools
Creatopy (formerly known as Bannersnack) is a graphic creation tool similar to Canva; however, it emphasizes quite a few features specific to marketers.
It was created to help you make better, more beautiful ads online.
It doesn’t matter whether you are an amateur or not, as this is one of the best digital marketing tools to help you quickly create eye-catching ads.
Social media analytics tools can help measure the performance of these graphics on different social media platforms, providing valuable insights to enhance your marketing strategies.
Creatopy has tools ranging from simple templates to more complicated designs with many customizable features.
So, it is a great tool for beginners because it is easy to use without any graphic design skills.
And if you are a professional, you can always buy additional packs of templates – everything you need to make better ads instantly!
Moreover, the platform’s design sets and brand kits allow you to work with other marketers and keep your brand creatives organized and consistent.
This is particularly useful if you are managing multiple clients or social accounts.
Price:
Pro Plan – $36/ month if billed annually
PLUS Plan – $245/ month if billed annually
Free 7-day trial
g2 score: 4.6 with 191 reviews
Search Engine Optimization (SEO) Tools
11. Semrush
A top choice for SEO professionals, Semrush provides a full suite of tools for keyword research, competitor analysis, and site audits. Key features include:
Keyword Magic Tool: Search an extensive keyword database to discover high-impact keywords for content.
Traffic Analytics: Understand competitors’ traffic sources, top pages, and audience demographics.
Keyword Gap: Identify keywords your competitors rank for to uncover content gaps and strategic opportunities.
12. Ahrefs
Known for its robust backlink and SEO analysis, Ahrefs helps you understand link-building opportunities and competitor strategies.
Site Explorer: Examine competitor backlinks and organic traffic insights.
Content Explorer: Discover top-performing content by traffic, keywords, and backlinks.
Keyword Explorer: Analyze keyword difficulty, search volume, and ranking potential.
13. Google Search Console
This free tool by Google is essential for monitoring and enhancing website performance in search results.
Index Coverage Report: View which pages are indexed by Google and identify any indexing issues.
Performance Report: Analyze click-through rates, impressions, and keywords driving traffic.
Link Building Tools
Building backlinks is crucial for domain authority and SEO rankings. Here are effective tools for developing a strong link-building strategy.
14. Backlink Analytics by Semrush
Semrush’s Backlink Analytics provides deep insights into backlink profiles, allowing you to track competitor backlinks and analyze link quality.
Comprehensive Tracking: Monitor all backlinks to your site and competitors.
Link Attributes: Analyze nofollow, sponsored, and other link attributes to assess backlink quality.
15. Hunter.io
Hunter.io streamlines outreach efforts by enabling you to find email addresses of potential link-building contacts.
Domain Search: Locate contacts within a specific domain.
Email Finder: Easily find individual emails for outreach and partnership opportunities.
Conclusion
With the right tools at your disposal, you can streamline and automate your marketing campaigns.
Using a variety of digital marketing tools will help you organize, automate, and stay on top of your campaigns with the least amount of effort.
Any combination of the best digital marketing tools above can serve as the foundation for a solid digital marketing stack.
Don’t be shy about going through trials to find what works for your business and budget.
Once you’ve sorted out the best digital marketing tools you will be working with, you can move forward with your campaigns with more confidence.
