Navigating the choppy waters of running a business, growing said business, and learning basic SEO (Search Engine Optimization) can be a bit daunting, especially when there’s just so much information out there. Where does one even start? The world of digital marketing is a broad topic, but one very important topic is backlinks.
Backlinks. “What does this even mean?” Well, we’re going to take it from the top and explain what link building is, and how beginners can learn to build backlinks
Guide To Link Building – Part One
What Is Link Building?
Before we get into backlink building, let’s start from the beginning and look at Google. Google isn’t just the go-to solution when you need to search for a new restaurant nearby. It’s so much more than that. It’s a complex engine, filled with algorithms that either send your website to the top page of the search results or somewhere much further down where you’re less likely to be seen by your target audience.
So, what does this have to do with link building? Link building involves acquiring links to your website from others. This is important for SEO because Google considers backlinks as “votes”. They show that your site has useful or credible information, meaning that Google will rank it higher in its Search Engine Results Pages (SERPs).
It’s far more complex than the explanation above, but essentially, link building is an SEO tool to help you rank better with Google, which is what every business wants. You want to be found on Google.
Link building is one of the more difficult aspects of SEO as it requires more effort and outreach. However, there are several ways to obtain backlinks and if you do it right, you can stay ahead of your competition.
Not All Links Are The Same
There are several ways to obtain backlinks to your website. However, it’s important to consider the quality of the links you acquire rather than the quantity. For example, if you have hundreds of links pointing to your website from low-quality websites, it won’t really affect your ranking or domain authority.
You want Google to see your website as trustworthy and authoritative. Thus, you need other credible, good-quality websites to link to you. This will show Google that you are also a legitimate and credible website and, in turn, it will rank you higher in the SERPs.
Google is all about giving people exactly what they need to know or find. So, if your website provides value and is useful to people searching for information in your niche/industry, it will rank you higher. Link building is an excellent way to reinforce your credibility and show Google that you can provide value to people.
7 Tips On How To Build Backlinks
Now, let’s take a look at how to build backlinks so that you can start building links and improving your site’s credibility with search engines.
1. Connect With Other Sources & People In Your Industry
Once you’ve done some research, get in touch with influencers or content producers with a lot of clout in your industry. There are even companies that can connect you to influencers relevant to your industry, so if you don’t have the time to do the digging yourself (and you have the money), you can enlist some help from others.
Before you make your pitch for backlinks, you need to form meaningful connections with these leaders in your industry. Chat with them, link to their content, and cultivate a genuine relationship with them. If you show them how valuable you find their content and link to it from your own website, they may return the favor.
Getting backlinks from these types of sources is an excellent way to boost your credibility with Google.
2. Create Guest Content On Websites
Another way to increase your online credibility is to create guest content on other websites. It puts your name out there and provides the opportunity for you to build backlinks to your website from a variety of high-authority websites.
The idea behind all of this is to become a thought-leader in your industry. This means you’ll become what Google sees as a relevant, credible, and reliable source of information on that specific topic. So the more you show up, the more Google likes you.
Remember to always link to your guest posts on other websites from your own. By doing so, you help those websites with their own backlinking.
It’s a win-win situation for both parties.
3. Keep A Blog
We live in a world where good content is king. That means you don’t just have to post blogs. It also means you should include other types of content within your blogs, such as video and imagery.
It’s a numbers game. The more content you create, the more you’re adding to the knowledge base available on the internet. The more credible you make your site look too. But, only if your content is good and relevant.
So, you're not only creating pages that can aqcuire links, you're making your site more credible overall.
Before you start creating content, make sure you’ve researched keyword topics and kept in line with what is most searched for on Google.
When you’re ready to create your content, a great tip, is to create topic clusters. A topic cluster is exactly that – a cluster of articles or blogs on one broad topic.
For example, if you’re a social media marketer, you’ll want to create topic clusters relevant to your craft. You would start with what is called a pillar piece, where you address a broad concept, like ‘Marketing on Instagram’.
Then, your following pieces could branch off from the pillar piece, to include more granular topics, like ‘How to create images for Instagram’ and ‘Instagram Marketing Best Practices’.
If you create thorough, useful guides or content, websites will want to link to you and your backlinks will grow naturally.
4. Partner With Other Websites
Another great way to build backlinks if you’re a beginner is to partner-up. By creating partnerships with other relevant businesses, you can help each other grow and build backlinks by linking to each other.
So, by fostering long-term relationships with multiple companies, you can obtain on-going backlinks.
When choosing these partnerships, make sure that you find websites that garner a decent amount of monthly search traffic. You don’t want to partner with a website that doesn’t get many visitors or it won’t benefit you.
5. Use Social Media
In order to build backlinks naturally, you want to make sure that you get as many eyes on your content as possible. What better way to do so than through social media?
A great way to ensure your content spreads is to include sharing buttons on your blog posts. This makes it easier for people to share your content on social media so that more people can see it.
It’s also a good idea to link to your content on your own social media profiles. These sites have high domain authority so linking through them is a great way to build your credibility.
6. Obtain Backlinks Manually
You can also acquire backlinks manually through outreach. Many businesses use this method as it can help get links from good sources.
First, you would need to research other websites/companies within your industry and find email addresses for the people running those sites. If you can’t find email addresses, you can always try reaching out on social media with direct messages instead.
Then, you need to craft your pitch. The more personalized the pitch is, the better your chances of getting those sites to link to you.
Research the person you are reaching out to and make sure that your pitch will appeal to them personally. But, remember to keep your pitch short and to-the-point as you don’t want to frustrate them with long emails.
Show them your relevant content that they could link to and why it would benefit them. By providing them with good resources to link to, you also help them.
7. Fix Broken Links
Last in our tips on backlinks is to find broken links on other websites and offer them a relevant link of yours to replace it with.
To do this, you will need to use a tool, like Ahrefs, to easily find broken links on websites. Once you find them, you can reach out to those websites to politely let them know that they have a broken link and suggest a piece of content from your own website that they can link to instead.
Again, this all comes back to making sure that you have quality content that is useful for others to link to.
By now you likely realize the importance of links to your SEO efforts.
You have probably also figured out that link building and acquisition is a lot of work and can take a long time to do.
The other option you have is to outsource your link building to Legiit
Legiit is a marketplace for freelancers where you can find link builders as well as other SEO tasks like keyword research, on-page SEO, audits and much more.
They also have a wide variety of freelancers in other disciplines.
So having read this guide you will know exactly what kind of link building strategy you want to use, and can hire the right freelancer(s) to handle it for you.
Final Thoughts On Backlinks
It’s all well and good to have a nice website to look at, but what’s it actually doing for you if no one sees it? Great SEO is what makes your website visible and links are an important part of it.
At first, getting into SEO can seem overwhelming. But, by following these 7 tips on backlinks, you can take on the world of digital marketing and boost your online presence and searchability on Google.
This is one aspect of SEO, and an important one but there is a lot more to it.
You may find the following posts helpful
- Guest Blogging For SEO
- SEO Outsourcing
- How To Become A Freelance SEO Expert
- Long Tail Keywords for SEO