Best Digital Marketing Tools to Boost Your Business in 2023
The digital age has made it easier than ever to market your business, allowing you to reach prospects worldwide with minimal effort. But there are thousands of marketing tools available—some free, some very costly—and sifting through them can be overwhelming. In order to take full advantage of the digital marketing opportunities available, you must have the right tools to make your work easier and more effective. With so many different choices, it can be difficult to know which ones are the best digital marketing tools and which ones should be left on the shelf.
In order to help you make informed decisions about your digital marketing toolkit, we've created this list of the that will make a difference in your business in 2022 and beyond!
Social Media Marketing Tools
1. Sprout Social
SproutSocial is a digital marketing tool that can help you monitor, measure, engage with and respond to all of your social media content.
You can manage your feeds, schedule posts, find influencers, run campaigns, and more.
Plus, it's easy to use!
It integrates seamlessly with other popular platforms so you can see how your social media actions affect what people see on the web.
Beyond this social media management feature, Sprout makes it easy to collaborate with colleagues and customers too.==
Price: $89/month per user if billed annually
Free 30-day trial
g2 score: 4.3 with 1,895 reviews
If you want to read a more detailed analysis of Sprout Social with its pros and cons, you can check it out here.
2. Loomly
Loomly is another digital marketing tool that offers social media management and a content calendar.
Unlike Sprout social, this tool is best suited for small teams as it's more affordable.
That's why we would recommend Loomly for small businesses that have a limited budget for advertising their business online.
The digital marketing tools offered on Loomly are very intuitive and easy to use.
Its built-in calendars and workflows make both scheduling and brainstorming content a breeze.
As a bonus, Loomly actually curates fresh content ideas for users based on trending topics, for instance.
Price: $26/month if billed annually
Free 15-day trial
g2 score: 4.6 with 1,171 reviews
If you want to read a more detailed analysis of Loomly, with its pros and cons, you can check it out here.
Landing Page and Lead Capture Tools
What are the digital marketing tools best suited for lead capturing and captivating landing pages?
3. OptiMonk
OptiMonk is a powerful, easy-to-use software that helps you generate and capture leads with its automated lead generation system.
The company has been around since 2014 and is perfect for marketers, CROs, or eCommerce business owners.
Its platform allows businesses to grab customers' attention through personalized pop-ups to prevent them from leaving your website.
As you can see, it puts a huge emphasis on lead capture without being too annoying.
The platform's behavior-based targeting ensures your pop-ups won't be disruptive.
So you can customize your messages based on pop-ups that are proven to be effective.
It is easy to use and offers a ton of templates with established average click-through rates.
Price: $24.16/month if paid annually
Free plan
g2 score: 4.7 with 105 reviews
If you want to read a more detailed analysis of Optimonk, with its pros and cons, you can check it out here.
4. Typeform
Typeform is a free digital marketing tool that lets you design forms, surveys, quizzes, reports, polls, and more.
Of course, the free plan is limiting; however, even if you pay for one of its other plans, it won't drain your bank account as one might think.
You can also personalize your forms with custom fields for collecting data.
Typeform is the perfect digital marketing tool for gathering customer feedback or conducting market research.
You don't need any coding skills or design experience – just select the fields you want on your form, set up your questions, then publish it and share it!
Unlike more traditional tools, Typeform's intake forms are seriously stylish and don't feel annoying at all.
The platform's simple editor is a nice added bonus, as is the ability to create quizzes and interactive forms.
Price: $25/month if paid annually
Free plan
g2 score: 4.5 with 601 reviews
If you want to read a more detailed analysis of Typeform, with its pros and cons, you can check it out here.
5. Unbounce
Unbounce is one of the most popular landing page builders, with a host of features, including A/B testing.
It also provides conversion optimization tools.
It is an amazing tool for quickly building, tweaking, and publishing new landing pages to test.
Those built-in A/B testing and variant analytics we mentioned can show directly which creatives, CTAs, and additional page elements are working – and which aren't.
You don't have to be much of a designer; you can easily use Unbounce's proven landing page templates as a starting point and then modify them as you see fit.
The platform's analytics spell out clearly which variants from your landing pages are your top performers.
However, keep in mind that it may be a bit expensive if you are a freelancer or a small business with a limited budget.
Price: $81/month if paid annually
Free 14-Day Trial
g2 score: 4.4 with 342 reviews
If you want to read a more detailed analysis of Unbounce, with its pros and cons, you can check it out here.
6. Hubspot Marketing Hub – Email Marketing Tools
Email marketing tools are a great way to help you reach your target audience.
HubSpot has some great email marketing tools that you can use for free.
You can use their tools to create an email template, send emails, track your campaign performance, and more.
HubSpot Email Marketing is easy to use.
It comes natively integrated with all other HubSpot products, such as the free-forever CRM and hundreds of other marketing tools.
The tool comes with a Free Plan, which includes 2,000 email sends/month, contact lists, and ready-made templates so you can get started right away.
Reporting will help you track your new contacts, and the ability to link data from multiple sources is a huge plus as you can have all the information you want in one centralized place.
Price: $45 per month if billed annually
Free plan
g2 score: 4.4 with 8,906 reviews
If you want to read a more detailed analysis of Hubspot Marketing Hub, with its pros and cons, you can check it out here.
7. Clearbit – Lead Enrichment Tools
Clearbit is a marketing data engine designed to make companies truly data-driven.
It helps marketers identify the most qualified leads for their business by providing them with email addresses, phone numbers, company information, social media profiles, and more.
It extracts data from over 100 sources to produce valuable lead enrichment tools for B2B and B2C marketing professionals.
As an added bonus, Clearbit's intelligent platform can be integrated with various CRMs, including, Salesforce, Hubspot, Segment, and even Google Analytics.
This way, you can have a 360-degree view of your prospects.
You don't have to rely on outdated information, as the platform regularly updates itself regularly to ensure that you have accurate data at all times.
The software helps you personalize every sales and marketing interaction activity accordingly.
This way, you can quickly grow your customer base and expand your businesses.
Price: $99/ month for 275 API requests
Demo request
g2 score: 4.4 with 532 reviews
If you want to read a more detailed analysis of Clearbit, with its pros and cons, you can check it out here.
8. Creatopy – Graphic Creation Tools
Creatopy (formerly known as Bannersnack) is a graphic creation tool similar to Canva; however, it emphasizes quite a few features specific to marketers.
It was created to help you make better, more beautiful ads online.
It doesn't matter whether you are an amateur or not, as this is one of the best digital marketing tools to help you quickly create eye-catching ads.
Creatopy has tools ranging from simple templates to more complicated designs with many customizable features.
So, it is a great tool for beginners because it is easy to use without any graphic design skills.
And if you are a professional, you can always buy additional packs of templates – everything you need to make better ads instantly!
Moreover, the platform's design sets and brand kits allow you to work with other marketers and keep your brand creatives organized and consistent.
This is particularly useful if you are managing multiple clients or social accounts.
Price: $17/ month if billed annually
Free 7-day trial
g2 score: 4.6 with 191 reviews
If you want to read a more detailed analysis of Creatopy, with its pros and cons, you can check it out here.
Conclusion
With the right tools at your disposal, you can streamline and automate your marketing campaigns.
Using a variety of digital marketing tools will help you organize, automate, and stay on top of your campaigns with the least amount of effort.
Any combination of the best digital marketing tools above can serve as the foundation for a solid digital marketing stack.
Don't be shy about going through trials to find what works for your business and budget.
Once you've sorted out the best digital marketing tools you will be working with, you can move forward with your campaigns with more confidence.
