Best eCommerce Marketing Tools in 2022
Setting up an eCommerce store has never been this easy. But the same can’t be said about marketing- unless you have the best eCommerce marketing tools.
You don’t want to spend all your time convincing customers about your new product when you can automate it with eCommerce marketing tools.
A recent study by Ledgeview Partners revealed that 9 out of 10 marketers use at least two forms of digital marketing tools to ease their workflow.
So, what are these eCommerce marketing tools?
This list of the best eCommerce marketing tools is endless, and luckily we’ve scraped the best ones to help you grow your business for success.
The eCommerce marketing tools below have trials, so you don’t need to buy before doing a dry test run.
Zendesk: Best eCommerce Tool For Customer Service
Customer experience is a key part of company communications, and almost 60% of customers find it frustrating to have to wait for long hours.
So, to avoid such inconveniences, you need a tool to manage all client communications and handle them all in one platform.
Zendesk is your ultimate tool for customer service. It is used across all markets, with businesses like Airbnb, Shopify, and Uber using this service.
Main features
- Templates are available for each customer and can be saved with the customer’s information for later use.
- The templates allow you to serve multiple clients at once easily.
- Messaging feature gives you the freedom to create personalized messages to clients across different platforms. You can also integrate bots in the messages to deal with general issues.
- Track most complained issues and monitor trends for a certain period. It helps solve common problems using performance tickets.
- It is easy to integrate with social media apps like Statusbrew, making it easy to streamline communications between you and your customers.
- Queues tickets based on their sensitivity so that more urgent matters get resolved first.
Pricing
Zendesk has a free 30-day trial period.
Once the trial is over, you get a monthly subscription option of $49 per agent for a single help center and $79 per agent for multiple help centers.
Best used by: Any online business with online omnichannel customer support services.
Integrations: Zendesk integrates with all the main social media marketing tools such as Statusbrew, among others.
Ahrefs: Best eCommerce Tool For SEO Marketing
Online marketing requires serious SEO and competitor research skills to stay ahead of the game. With SEO, you can track your competitors’ progress and see sectors that you’re not doing right.
One tool that has proved effective for SEO and competitor analysis is Ahrefs.
It gives you the extra edge to position your business in the market correctly in the eCommerce stream. Ahrefs has tons of features to explore, including massive backlinks, keyword management tools, and an advanced reporting interface.
Main Features
- A comprehensive breakdown of domains in the Site Explorer section. You can see lots of visuals on any domain with live data of backlinks, pages, etc.
- Email alerts to track your searches and new keywords. Ahrefs lets you set up email alerts for a keyword in a certain country, including the keyword volume.
- Site audit thoroughly crawls your site and gives you an overall score of site health, errors, crawl status of links, etc.
- Ahrefs Rank Tracker lets you track keywords in specific countries and reports back with detailed information of the keyword’s visibility, traffic, SERP, distribution, average keywords, and more.
Pricing
Ahrefs has a 14-day trial period for new users.
Once the trial is done, it has a three-tier payment plan; Lite, Standard, and Advanced.
The Lite plan is entry-level, and at $99 per month, you can monitor SEO up to 5 sites.
The standard plan starts at $179 per month and allows up to 10 sites. Lastly, the Advanced plan allows three users with up to 25 sites for management. It is ideal for a small SEO agency and is priced at $399 per month.
Best used by: e-commerce businesses looking to explore competitor analysis and better their site rankings.
Integrations: Ahrefs can integrate with multiple SEO marketing tools like Reportz, Rank ranger, etc.
AuthentiPix: Best e-Commerce Marketing Tool For Instagram Marketing
Social media is the main here where people talk about products they’re using or shopping along with shared experiences.
A simple brand hashtag can bring a lot of conversation about one product making it easy for potential customers to get to know the product.
If Instagram is the go-to place for your customers, you need to integrate the app into your website to attract leads.
AuthentiPix puts Instagram content straight to your client’s Instagram feed, especially those talking about it.
You get plenty of customization features and ideas on where to put your carousels on your website.
AuthentiPix encourages customers to be your brand advocates, and increases lead generation.
Main Features
- Come up with a new campaign for you to approve images to be used in the widget.
- You can design three widgets; a full-page and grid widget, a carousel widget, and a single random image widget.
- Carousel widgets that give you the option to post multiple pictures on one ad. The content is spread in a single row where customers scroll horizontally.
- Full-page and grid widget view shows several contents on Instagram spread in a grid format on the whole page.
- A single random image widget can be used to highlight one product from a campaign.
Pricing
AuthentiPix has a 7-day free trial.
After the free trial, the Instagram e-commerce tool charges $10 per month.
Best used by: Visual brands like fashion retailers, lifestyle brands, and more.
Integration: it is compatible with most e-commerce marketing tools such as Shopify.
OptinMonster: Best e-commerce Tool for Lead Generation
Website visitors have a short attention span, and about 90% will leave your website within the first few seconds. For those who choose to stay longer, only 3% might be able to drop their email address.
OptinMonster was developed for one purpose only: Exit intent. During its launch, this feature was relatively new.
It involved a popup appearing just before a customer leaves your website.
The Exit intent software is one of the best eCommerce marketing tools for an online store looking to generate leads.
It has a track intent feature that leaves prospects with a last-minute offer to capture their email or any other data for contact.
Main Features
- Multiple templates for popup forms and a customization option for additional forms on your site.
- Integration with all main email marketing services
- A canvas tool to make custom popups and both small and full screen types.
- An Adblock detection popup trigger alerts you when a client uses the tool to prevent popups.
- A Yes or No form for visitors along with templates to show a positive form of interaction.
Pricing
Unfortunately, OptinMonster does not have a free trial, although the basic plan starts from as low as $12 per month when billed annually.
The Pro plan is priced at $39 per month when billed annually. Businesses looking for a comprehensive plan should consider the White Label plan from $59 per month when billed annually.
Best used by: All online e-commerce businesses that need to generate leads.
Integrations: it integrates with all the main email service providers such as Mailchimp and content management systems like WordPress.
Contactout: The Best e-commerce Tool For Finding Email Addresses
In businesses that need to network with partners or vendors, communication is key.
But finding out these contacts can be a hassle, especially when you have limited resources and subscriptions.
For instance, a simple LinkedIn search cannot show prospects’ contacts unless you have a premium account.
However, to leverage on all platforms and find email addresses all over, Contactout is your go-to eCommerce marketing tool.
While text and calls are the main forms of communication, technology has proved that email is the best option.
Contactout has an AI engine tool that finds both emails and phone numbers at high accuracy levels.
Main Features
- It has a chrome extension that works on both Github and LinkedIn. Once installed, you need to hover over the prospect’s profile, and it provides you with their email addresses, social media accounts, and phone numbers.
- The toll has a dashboard that allows you to organize prospects in folders for future use. It also lets you export contacts as ATS or CSV files.
- Contactout also has an email marketing campaign tool that allows you to send emails to multiple contacts with customizable fields. All you need is to connect with your Gmail or Outlook account.
- If your prospect is not in Github or LinkedIn, you can use the email search portal to look up names.
Pricing
Contactout has a free one-month trial for new users.
The pricing is set in bulk and varies from client to client. So, you need to contact or schedule a meeting to find out how much it will cost your company.
Well. The cost will depend on your company size and data requirements.
Best used by: eCommerce business looking for contacts from partnerships, guest blogging, or vendors.
Integrations: None
Omnisend: Best e-commerce Marketing Tool For Email Automation
When your marketing campaign is integrated through several channels, the chances of success are automatically higher.
A study by Omnisend indicates that businesses using three or more channels in their campaign have a 250% chance of getting conversions than brands that use one channel.
Omnisend gives clients various platforms to market their products or services under one marketing campaign run.
It is one of the most effective eCommerce marketing tools to build lasting relationships with customers and connect with them from different platforms.
Omnisend has effective marketing campaigns which help marketers build subscriber lists and grow your business.
Main Features
- Integrates easily with almost all e-commerce platforms. It has product and category reports which help you choose which products to market that customers are more likely to purchase.
- Omnisend’s automation features will help you save time and increase revenue with filters, triggers, and conditions available in the editor section.
- Sales tracking feature available for SMS, email, and push notifications.
- Comes with 18 email templates and 5 landing page designs to choose from when creating a campaign. Also allows customization, and you can paste your own HTML code in the editor.
- Bounce management where the software shows hard bounces. A hard bounce is when a subscriber is soft bounced three times with no response. Once a hard bounce is identified, Omnisend no longer sends emails to these addresses.
- You get your own domain with the Pro plan, which also opens up different access levels (content creator, campaign coordinator, analyst, manager, admin, and owner).
Pricing
Omnisend has a free feature that lets you send emails up to 500 subscribers on your website. After that, the company starts charging per month for every increment of 500 subscribers.
The lowest plan, the Standard plan, starts at 500+ subscribers and is priced at $16 per month, while the highest plan, Pro Plan, is $115 per month for 10,000 subscribers.
Best used by: e-commerce brands.
Integrations: Magneto, WooCommerce, Shopify, LoyaltyLion, Yotpo, Smile.io, Google Analytics, Google Ads
Wrapping Up
First off, it’s crucial to note that this list is in no way exhaustive and does not engulf all the best eCommerce marketing tools available in the market.
There are lots of marketing software, and each one will work differently on your brand. It would be best if you chose a combination that suits your targets and marketing goals.
The e-commerce world has changed the way people shop, and the onset of the pandemic steered the graph even higher. This trend will continue to grow over the coming years.
It is better to get equipped with the right e-commerce marketing tools to stay ahead of the competition and give effective services to customers.
Also, marketing automation tools give you more time to focus on your business strategies and campaigns.
In addition, they provide you with important data and analytics that can help you make informed decisions.
You’ll find that these e-commerce marketing tools work best on B2C platforms, but you can still use them for B2B commerce. All you need to do is get a bit more creative!
