What Are Long-Tail Keywords? Long-tail keywords are highly specific search queries that typically have lower search volumes compared to more general keywords. Despite their lower search volume, they are incredibly valuable because they cater to a more targeted audience. The term “long tail” comes from the search demand curve, where these keywords fall into the […]
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Get the Inside Scoop on Keyphrases and How to Use Them What are keyphrases? Keyphrases are the exact phrases that you want people to use when they are searching for your business. Let’s say you own an organic bakery specializing in gluten-free, vegan cupcakes. Your goal is to generate more sales and attract new customers
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Structured Data Definition: Top Structured Data Testing Tools Structured data definition What is structured data? In its simplest form, structured data is information about your website that’s encoded in a special way so that search engines can understand it and make it more easily accessible to users when they perform searches on Google, Bing, or
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Crawling and Indexing 101: Make Your Website Search Friendly Your website is full of valuable information that you want people to be able to find easily, but there’s only so much search engines can see when it comes to your site—unless you make it easy for them! Crawling and indexing are two core functions of
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Hyperlinks Definition: What They Are & How They Help With SEO In the world of search engine optimization, hyperlinks are an absolute must-have—after all, they serve as a sort of virtual highway that makes it easy for search engines to find your site and move around on it. But what exactly are hyperlinks? In this
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Markup Language: What Is It and Why Should You Care? It is used to define the fundamental elements of a document to be displayed on your computer screen, whether that’s HTML, XML, or any other format you can think of. They serve as the instructions that tell your computer what information should be displayed on
What Are Anchor Links, and Are They Good for User Experience? The term refers to the links within your content that are used to reference other pages on your website or other websites. Anchor links are the clickable text that you see in the address bar of a web browser when you’re on a website
HTTP vs. HTTPS: The Difference in Performance and Security With HTTPS becoming the standard, it’s essential to understand what exactly it means to have an HTTPS connection and how it affects your performance. If you want to know the differences between HTTP vs. HTTPS and how your user’s browser handles these connections, keep reading! It’s
What Are Schema Markups? How Do They Help Improve SEO? What are schema markups? Schema markups are a new type of markup language that can be added to web pages to tell search engines how certain information should be interpreted and displayed in search results. Although schema markups have been around for some time now,
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Using an Application Programming Interface for SEO An application programming interface, or API, can be incredibly useful when it comes to search engine optimization (SEO). An API is a program that allows two programs to communicate with each other and share data without writing out additional code. Some of the most popular APIs are Google
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