PPC Keywords vs. SEO Keywords: What’s the Difference? When trying to come up with the best keywords to target, it can be difficult to know whether you should use search engine optimization (SEO) or PPC keywords. Both are great, but how do you know which type of keyword should be your top priority? Is there […]
Organic Traffic Definition: What It Is and How to Measure A website’s organic traffic refers to the amount of traffic it receives from search engines as opposed to traffic generated from sources such as social media, paid advertisements, email marketing, and direct referrals from other websites. However, there’s organic and paid traffic too. So, let’s
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Steps to Choose the Perfect Long-Tail Keywords for SEO Choosing the right keywords to optimize your website and provide the best user experience can be daunting, especially if you’re unfamiliar with SEO and writing content around keyword phrases. If you’re looking to learn how to choose long-tail keywords, though, there are some simple steps you
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Get the Inside Scoop on Keyphrases and How to Use Them What are keyphrases? Keyphrases are the exact phrases that you want people to use when they are searching for your business. Let’s say you own an organic bakery specializing in gluten-free, vegan cupcakes. Your goal is to generate more sales and attract new customers
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Structured Data Definition: Top Structured Data Testing Tools Structured data definition What is structured data? In its simplest form, structured data is information about your website that’s encoded in a special way so that search engines can understand it and make it more easily accessible to users when they perform searches on Google, Bing, or
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Crawling and Indexing 101: Make Your Website Search Friendly Your website is full of valuable information that you want people to be able to find easily, but there’s only so much search engines can see when it comes to your site—unless you make it easy for them! Crawling and indexing are two core functions of
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Hyperlinks Definition: What They Are & How They Help With SEO In the world of search engine optimization, hyperlinks are an absolute must-have—after all, they serve as a sort of virtual highway that makes it easy for search engines to find your site and move around on it. But what exactly are hyperlinks? In this
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Markup Language: What Is It and Why Should You Care? It is used to define the fundamental elements of a document to be displayed on your computer screen, whether that’s HTML, XML, or any other format you can think of. They serve as the instructions that tell your computer what information should be displayed on
What Are Anchor Links, and Are They Good for User Experience? The term refers to the links within your content that are used to reference other pages on your website or other websites. Anchor links are the clickable text that you see in the address bar of a web browser when you’re on a website
HTTP vs. HTTPS: The Difference in Performance and Security With HTTPS becoming the standard, it’s essential to understand what exactly it means to have an HTTPS connection and how it affects your performance. If you want to know the differences between HTTP vs. HTTPS and how your user’s browser handles these connections, keep reading! It’s
