Copywriting Services That You Must Delegate in 2023
As business owners, you're busy enough managing everything from sales to customer support, and the thought of adding another task to your to-do list – like writing killer copy – can feel overwhelming. That's why you should delegate your copywriting services.
You don't have to be a copywriting pro to take your business to the next level.
And you don't have to double-check everything that's written because your in-house team is doing copywriting on top of their other tasks.
(Fun fact: 74% of website users pay close attention to the quality of spelling and grammar)
And you don't have to do it yourself at all (hire a whole in-house team or engage a big agency).
In this blog, we're going to talk about why you should outsource your website copywriting services and which ones you should delegate to achieve copywriting success.
When to Outsource Your Copywriting?
Let me put it this way – do you fix your own car or bake your own 4-layer birthday cake?
Probably not (unless you're a mechanic or a pastry chef).
So why struggle with writing your own copy when you can outsource it to a professional wordsmith?
Knowing when to outsource your copywriting can be a crucial decision for your business.
So, when is the right time to delegate this task to a professional copywriter?
Here Are a Few Scenarios
- When you don't have the time: Let's face it, running a business is time-consuming. If you're constantly bogged down with other tasks, outsourcing your copywriting can save you precious time and energy.
- When you're not a wordsmith: Writing may not be your strong suit, and that's okay! A professional copywriter can help you convey your message in a way that resonates with your audience and drives action.
- When you're not getting the results you want: If your current copy isn't converting as well as you'd like, it may be time to call in a pro. A skilled copywriter can analyze your existing content, identify gaps, and craft persuasive copy that resonates with your target market.
- When you need to scale: As your business grows, so does your need for high-quality copy. Rather than getting overwhelmed with the workload, outsourcing your copywriting can help you keep up with demand and maintain consistency across all your marketing materials.
Copywriting Services You Must Consider Delegating
1. Web Copywriting Services
- SEO Keywords for Your Web Pages
- Key Landing Pages
- Service-Specific SEO Landing Pages
2. Blogging Services
- Audience & Topic Research
- Starter Blogs – Short Expert Pieces
- Authority Blogs – Long, In-Depth Pieces
3. Social Media Copywriting Services
- Social Media Copy for Each Platform
- Branded Images
4. Email Marketing Services
- Email Sequences
- Single Emails to Your List
5. Ad Copywriting Services
- Conversion Copywriting for Ads and Sales Pages
6. Marketing Content Writing Services
- Ebooks, Guides, and Lead Magnets
- Whitepapers and Research Reports
- PowerPoint Presentations and Slideshare
- Flyers and Brochures
- Press Releases
- Video Scripts
- Product Descriptions and Catalogs
By outsourcing these services, you can work with professional copywriters who have experience and expertise in crafting effective copy that resonates with your audience and drives results.
Whether you need website copywriting services or copy for your blog, social media, email marketing, or marketing materials, delegating these services can help you save time and ensure that your content is high-quality, engaging, and optimized for search engines.
Where to Find People You Can Delegate To?
From Legiit to Upwork and Fiverr to Freelancer, there are plenty of platforms out there to choose from.
It's like a buffet of talented professionals at your fingertips!
Need a social media expert who can craft engaging posts? Check.
Need a top-notch writer to craft persuasive ad copy? No problem.
Need someone to help with keyword research and SEO optimization? Got it.
With so many platforms and professionals to choose from, finding the right fit for your business is a breeze. Just be prepared to be spoiled for choice!
To Wrap It Up!
In conclusion… delegating your copywriting needs is not only a great way to save time and increase productivity, but it can also lead to better results for your business.
Whether you need help with social media, web copy, email marketing, or any other aspect of your marketing strategy, there are plenty of talented professionals out there who can help.
So go ahead, and delegate with confidence.
Just remember to be clear about your goals and expectations and to communicate with your freelancers regularly to ensure everything runs smoothly.
With the right team in place, there's no limit to what your business can achieve.
