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Outsource Link Building in 2023 (The Right Way)

outsource link building

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Outsource Link Building in 2023 (The Right Way)

Link building should be an important part of every SEO strategy.

But, it can be time-consuming, difficult, and tricky, especially if you’re a non-expert.

Thankfully, you can outsource every bit of link-building to a professional without having to break the bank.

In this post, I’ll tell you:

  • Why you should outsource link-building process
  • How to do link-building outsourcing cost-effectively

It’s going to be super in-depth; by the end, you’ll know everything you need to know about link-building outsourcing.

Let’s dive in.

Why Outsource Link Building?

Outsource link building to make sure you get the best quality, most effective, safest links for the best price.

There can be many reasons why you should be outsourcing your link building.

You’re Not an Expert

One simple reason would be that you’re not a link-building expert.

Unfortunately, link building work isn’t something you can checkmark on your SEO checklist and forget.

It’s a multifaceted process that requires certain expertise.

Plus, since search engine optimization is an ever-changing industry, you need to keep in touch with the latest trends and adjust your SEO strategies along the way.

For instance, there was a time when you could get away with manipulative link-building strategies.

But, in 2012, Google launched its Penguin update that specifically targeted spammy backlinking tactics.

As Google’s algorithms evolve over time, link-building experts need to follow suit.

But, as a business owner, you probably don’t have the required time and energy.

In addition, there’s a lot that you need to learn about link-building before you can jump into the field.

For instance, a high-quality backlink is relevant for authoritative sites.

But, there are other important factors to consider, including:

  • Link diversity
  • Traffic

And even if the backlink checks all those boxes, the way you build it matters a lot.

Some of the safest and most effective link-building strategies include:

  • Guest Post link-building
  • Broken link-building
  • Niche edits
  • HARO (Help a Reporter Out) link-building

And even if you do have the experience and expertise, it’s better to let a link-building expert handle everything for you.

You Don’t Have the Resources

Whether you’re working solo or with a small in-house team, developing and executing a good link-building strategy will consume a lot of resources.

And building backlinks without enough resources isn’t going to work.

So, you’re really left with a couple of options:

  • Hire an in-house team
  • Outsource link building

Hiring an in-house team is generally more expensive. You have to pay them each month no matter what. Plus, the office rent adds to your overall costs.

On the flip side, a freelancer will get the job done much more cost-effectively.

You can even hire multiple link building vendors or freelancers to take care of individual link-building tasks.

You Should Be Focusing on Your Strengths

Now, if you’re running a business, you probably aren’t in a position to handle the technical aspects of your website.

Investing your energies and time into link-building won’t make sense when your business needs you.

And why waste your valuable time on a mediocre job when you can cost-effectively outsource it to the marketing pros?

Plus, link-building is a full-time job.

It involves outreach, non-stop communication, content creation, and even email scrapping.

Even a single SEO would have a hard time managing all of that without getting burned out.

If you’re thinking of hiring an in-house link builder, think about how much work you’ll have to dump on him/her.

The point is: Outsourcing link-building efforts seems to be the most cost-effective option for website owners.

Your Current Strategies Aren’t Effective

Another reason you might want to get professional link building expertise is when your existing link building strategy isn't working.

You can’t follow the same link-building strategies and expect different results.

Even trial and error will likely waste your time and bring you more frustration.

So, if things aren’t going the way you wanted, ask for help from a link-building expert.

A good freelancer will help you sort out the problems and build the type of backlink profile that can boost your organic rankings.

You Want Consistency and Predictability

You can have an in-house team build great backlinks for you. But, it’s a different struggle to attain consistency and predictability.

What I mean is that building links is easier than sustaining them.

It’s hard to get website owners to quality links to you.

Plus, there’s no guarantee that they’ll not remove that link.

When you’re outsourcing to a reliable link builder, you can predict your site’s future and move forward with confidence and high search engine rankings.

How to Outsource Link Building?

Outsource link building by finding a highly rated, experienced link building expert on

By now, you should know why it’s important to outsource link-building.

Here’s the step-by-step process of outsourcing link-building:

Check If Your Site Is Ready

If you know anything about SEO, you’d know that link-building is just a part of it.

It’s a very important one, but there are other things you need to take care of before moving on to link-building.

So, the first thing you want to do is make sure your site actually qualifies for this step.

Here’s how you know your site is ready.

Link-Building Fits into Your SEO Strategy

Outsourcing link-building makes sense when you know how it’ll benefit your website.

For instance:

  • Your website is new and you want to kick things off with aggressive link-building
  • You have acquired a website that could get a serious ranking boost with link-building outsource
  • Your growing website could use an authority boost

Your Content Ranks Below Your Competitors

Another indicator that you need link-building is when your competitors are ranking above you on the first Google Search Engines Result Page.

So, besides offering great content, you’d need to build high-quality backlinks in order to outrank them.

The point is: If you think…

  • Your content is better than your competitor
  • And they’re still ranking over you

…It’s time you think about building high-quality backlinks.

Your Competitors’ Websites Have a Higher Authority

Now, you can always add more helpful content and optimize the existing one.

But, if your competitors’ domain has a higher authority than yours, you’ll have a tough time outranking them.

Even if your content is way better than theirs.

Moz’s browser extension “Mozbar” gives you the domain authorities (DA) of the top-ranking pages on Google.

Installing the extension will give you a good idea about where your site stands in terms of authority.

If the sites ranking on top have high DAs, link-building is the right way to move forward.

However, it’s important to remember that website authority isn’t the only ranking factor.

The first thing you should make sure of before turning to link-building is creating great content.

Content that not only satisfies searchers’ intent but is also better than your competitors.

Having a high DA or domain authority just means they have a better chance at ranking than you.

So, link-building can help you create a level-playing field, or even get an upper hand.

The Top-Ranking Pages Have a Higher Number of Referring Domains & Backlinks

According to Moz, your website’s “DA isn’t a Google ranking factor and has no effect on the SERPs”.

It’s just a score that gives you an idea about the overall strength of a domain.

One of the characteristics the DA score looks at is the number and quality of backlinks pointing to that site.

Importantly, it’s not the only factor.

What this means is that you should also be looking at the referring domains and backlinks pointing to your competitor's site.

If they’re higher than what your site’s getting, it’s time to build some more.

There’s nothing better than Legiit when it comes to outsourcing link-building.

I’ll be suggesting some top-notch link-building services later.

Understand the Link Building Process

While you don’t need to learn the whole process, it helps to know the basics of link-building.

Knowing about the process helps you asses your strategies and make sure you’re working with the right freelancer/resource.

Now, there’s a lot you can learn about link-building, but let me help you understand its basics.

Link-Building Basics

Build Backlinks from High-Authority Sites

Generally, a backlink from a high-authority website is more powerful than a backlink from a low-authority web page.

For instance, a link from would have a different impact on your authority than a link from a 3 month old blog.

Keep It Relevant

Relevance plays a huge role in deciding the power of a backlink.

For instance, a backlink from an online business blog won’t make sense for a medical website.

Focus on the Right Types of Links

Backlinks from social media and online forums might be easy to build, but they aren’t very helpful.

Generally, the easier it is to build a backlink the lesser value it carries.

Link-building strategists focus on more powerful tactics like guest posting on high-authority sites.

Avoid Spammy Backlinks

There was a time when you could get away with spammy links, but deceiving Google’s algorithm today is next to impossible.

So, you want to avoid spammy link-building strategies like link farms and excessive link exchanges.

Link farms are websites that serve a single purpose: Selling backlinks to other websites to make money.

Fortunately, you don’t have to be a genius to figure out spammy websites.

They generally don’t have enough organic traffic and publish blog posts on all kinds of topics.

Understand the Costs

Now, even if you outsourced link-building, it’s expensive.

So, once you think your site is ready, consider your budget.

Fortunately, you’ll find a variety of services with varying rates on Legiit. Some link building packages are affordable.

This means whatever your budget, you’ll most likely find a suitable link-building service for your needs.

Especially because there are more than 2500 of them.

You can buy one-off links at a super cheap rate.

Or, you can get an expert to manage your link-building activities for you on a monthly basis.

Legit also has white-hat link-building services to help SEO agencies minimize their costs.

The Cost of Link-Building

A lot goes into building authoritative, relevant backlinks.


Outreach is the first step of any link-building strategy.

Most experts or link-building campaigns reach out to website owners via email and try to establish relationships with them.

It’s a lengthy process and normally requires expensive email marketing tools.

Content Creation

If you’re going the guest blogging route, you’d need to hire a professional writer to write blog posts for you.

The content of that post (guest posts) would have a link back to your site, but it isn’t cheap.

Link Placements

Some website owners require you to pay a certain amount of fees in exchange for a backlink.

Finding the Right Link-Building Resource

You generally have two options when you’re outsourcing link-building:

  • Find an SEO or link building agency
  • Or, hire a freelancer

SEO agencies tend to be super expensive. Plus, it’s hard to find a good one these days.

On the other hand, freelancers are easier to work with and are much more cost-effective than link building agencies.

Probably the only challenge would be to find the right SEO freelancers.

Luckily, finding the right resource on Legiit is super easy.

And I’ll make that even easier by reviewing some of the top link-building services on the freelance platform.

Let’s first briefly take a look at the steps involved in hiring a link-building freelancer.

Set Clear Expectations and Goals

Before starting any business partnership, it’s essential to bring everyone involved on the same page.

You should set some clear ground rules as to when and how your tasks should be taken care of.

Provide every little detail to your Legiit freelancer in order to avoid any miscommunication and unexpected delays.

For instance, if you want to avoid specific websites, ask them to steer clear of them beforehand.

Most of your initial communication should involve explaining your needs and expectations to the freelancer.

Trust Your Freelancer

Once you filter out the right freelance talent on Legiit, let them do what they do best and relax.

Remember that freelancers on Legiit are accountable for the work they provide.

Don’t let what you heard or read about SEO undermine your service provider’s knowledge and skill.

Even if you feel iffy about something your service provider claims, trust them.

Be Realistic

If you know anything about SEO, you’d know that it’s a time-consuming process.

Expecting a link-building expert to take your rankings to the next level overnight won’t be realistic.

Unlike sales, you can’t measure SEO results with numeric calculations.

So, it’s natural to have to wait for a few months before seeing any significant changes in your rankings or authority.

Even if you do notice an immediate ROI boost, it could be temporary.

So, whatever the results, you need to give Google enough time to fully comprehend the new changes.

Why does link-building require patience?


  • Building high-quality relevant backlinks takes time
  • Google takes time to recognize those backlinks and increase your rankings
  • It takes time to see any considerable improvement in sales

You need to have the big picture in mind while outsourcing SEO.

Link-building is like weight loss; you need to be consistent and patient enough to reap the long-term benefits.

Evaluate Delivered Work

Another good thing about outsourcing link-building on Legiit is that you can get multiple revisions.

So, check the delivered task thoroughly for potential loopholes or mistakes.

This is important because even the best service providers can make mistakes.

Just make sure you’re getting everything you needed.

Don’t forget to ask questions if there’s anything you don’t understand or are unsure about.

Trust Signals to Look Out For

Now, the freelance hiring process is a bit different.

You don’t have to interview or even reach out to a freelancer.

Legit makes hiring the right resource even more convenient for you.

You get virtually all the trust signals you need to hire someone confidently.


Client testimonials can tell you a lot about a link-building service.

They tell you what other website owners think of a particular service after trying it out.

You may not have to check any other trust signals if there are enough reviews.

But, where do you find these testimonials about a service?

Legiit makes it super simple by combining all customer reviews in one place.

Just navigate to the service page and scroll down. You’ll see a section with a list of reviews that the service got in the past. All of them.

But, what if you want to know more about that service?

Like how it helped other clients achieve their goals.

Or, did they even generate desirable long-term results?

Well, this is where case studies come in handy.

Case Studies

Now, this is where Legiit stands out from its competition.

Unlike most other platforms, Legiit doesn’t put a character limit on your service page.

This means you can add as much relevant information about your service as you want.

And that’s a great opportunity for a freelancer or an agency to showcase case studies.

So, as soon as you land on a service page, just scroll down to the “About this service” section.

More often than not, you’ll get to see multiple case studies showing how the service helped other people in the past.

Link-building case studies show the long-term results every site owner dreams of.

However, what if the reviews are awesome but there are no case studies to look at?

You can always reach out to the service provider and ask them for a recent case study.

It’s easy to communicate with a service provider on Legiit.

All you need to do is tap on the message icon to the right of the service page.

Drop them a message and ask any number of questions you want.

This brings us to the next trust signal.


Willingness to talk is the last important factor to consider while hiring a link-building resource.

The best service providers will listen to your requirements and respond promptly.

Plus, they won’t have a problem sharing past work samples or case studies.

Things to Avoid

Like most things in business, link-building outsourcing also has pitfalls that you must avoid.

Picking the Cheapest Option

When you’re outsourcing, it’s natural to look for the most cost-effective option.

But, you don’t want to compromise on the quality of your backlinks.

If it seems too cheap, use different trust signals to make sure they’re providing satisfactory service.

Link-building is a sensitive SEO strategy; if anything goes south, there’s always a chance of a Google penalty.

Choosing Quantity Over Quality

Gone are the days when building as many backlinks as possible would boost your SEO.

Today, it’s the quality and relevance that matter most.

This just means that you shouldn’t choose quantity over quality.

And, if high-quality backlinks are up for grabs, you should go for them.

However, even too many high-quality links too fast can raise a red flag.

Your link-building efforts should look natural.

Now, there are a few red flags you should keep an eye on as well.

Fast Turnaround

One prominent link-building red flag is a fast turnaround time.

As discussed earlier, link-building takes time.

And if a service provider promises backlinks in a few days, they’re probably using spammy backlinking strategies.

You don’t want to compromise on the link quality for a quicker turnaround.

Very Low Costs

Now, low costs aren’t always a red flag.

For instance, some service providers temporarily lower their prices to attract more clients.

However, it’s definitely something you should keep an eye out for.

Because extremely low costs can also mean low-quality work.

Poor Transparency

Another link-building red flag to look out for is poor transparency.

Or the unwillingness to showcase previous work.

If someone isn’t publicizing their work on the service page, they should send you a previous work sample or case study in private.


Unfortunately, in SEO, there are no guarantees. So, if someone offers guaranteed results, you want to run in the opposite direction.

With the trust signals and red flags out of the way, let me review some of the top link-building services on Legiit.

Outsource Link Building Services

Choose the Right Service

You’ll essentially find two types of link-building services on Legiit.

  1. Managed Link-Building
  2. Per-Link Services

So, before you reach out to a freelancer or purchase a service directly, get some clarity on the type of service your website needs.

Managed Link-Building

A managed link-building service, as the name suggests, takes care of your whole link-building campaign on a per-month basis.

They’ll understand your needs and devise a strategy accordingly.

A managed link-building service generally handles:

  • Reaching out to prospects
  • Content creation
  • Finding the right pages for backlinks
  • Optimizing anchor text
  • Identifying new opportunities

This type of service is typically more expensive than a per-link service.

But, they’re much more cost-effective than managing an in-house team.

So, managed link-building is for you If:

  • You have build links a lot
  • You want an expert to take care of everything

Per-Link Services

This type of link-building service is more common.

It’s more cost-effective because you just have to pay for a certain number of backlinks.

So, all you need to do is pick the number of backlinks you want and purchase a suitable variant of a service.

Note that the price of a backlink depends on a website’s authority and traffic. Typically, link builders charge more for high authority and traffic sites help you to get some referral traffic,

A backlink from a website with high domain authority and traffic costs more than a backlink from a low-authority site with low traffic.

Who’s this service for?

For website owners who already have an SEO strategy in place and just want someone to build high-quality backlinks for them.

On-demand link-building services are also great for marketing agencies.

They help agencies outsource their clients’ link-building cost-effectively.

What Are The Best Link-Building Services On Legiit?

Superstar SEO Ranking Rocket

It’s frustrating to see your website stuck on the second page of Google.

Especially if you’ve tried every trick in the SEO book.

If you want to boost your SEO rankings with quality backlinks (Safely), this service is for you.

Here’s what you’ll get on Superstar SEO Ranking Rocket:

As you can see, even the basic “Delta” package can help you move the needle for your website.

The best part?

For a limited time, you can grab any package at a steep discount.

So, acting fast will definitely save you a few bucks.

Check it Out Here

SerpAbove Real Outreach Guest Post

A lot goes into guest posting. This includes:

  • Outreach
  • Non-stop communication
  • High-quality content creation

However, outsourcing to the right resource is important. Agencies are typically expensive.

Whether you’re outsourcing your clients’ guest posting or your own, this service is going to interest you.

The seller will use a unique and effective guest posting strategy to boost your rankings.

And, there are three packages to choose from.

As you can see, the basic $69 package comes with a single high-quality guest post.

Explore More

Profile Backlinks

Profile backlinks are a must for every new website.

Although building profile backlinks is relatively simple, it does take a lot of time.

Plus, you can never be too sure if the website you’re adding your website to is credible or not.

An expert link builder knows where to add your link for maximum SEO benefit.

The service offers 75 profile backlinks at a mere $15 price.

These would be a mixture of do-follow/no-follow to keep your backlink profile natural.

Contact the Seller

Conclusion: Outsource Link-Building

Whether you’re a website owner or an SEO agency managing clients’ SEO, outsourcing link-building is your only viable option.

Even if you know the ins and outs of this industry, you’re better off focusing on more important aspects of your website/business.

It’s time-consuming, tricky, and can cost you a lot of money if not done correctly.

And Legiit is the only place to outsource link-building cost-effectively.

Freelancers on Legiit are ready to help you grow your website with the right kind of backlinks. Are you?

Explore the Best Link-Building Services on Legiit

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About Chris M. Walker

Chris has been active in the Information Technology industry for over a decade. In 2013 he began working in Search Engine Optimization and internet marketing. He has a proven track record of helping businesses reach their full potential with a combination of SEO, PPC Advertising, Social Media and Reputation Management, Custom Mobile App Development. Turning his clients businesses into Superstars.


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