Email Newsletter Templates: The Best for 2023 In the era of social media, email newsletters may seem like a relic from the past, but they’re still among the most effective ways to reach customers and remain top-of-mind in their minds. In fact, email newsletters are 40 times more effective than Facebook and Twitter at getting […]
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Create a Digital Content Marketing Strategy: The 2024 Guide A well-crafted digital content marketing strategy is no longer just an option—it’s a necessity for every business, regardless of industry or product offerings. As search engines continue to evolve, ensuring your strategy aligns with their algorithms is crucial for visibility and success. However, with the abundance
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How to Optimize Your Content Funnel for More Conversions According to a Semrush report, the top challenges faced by content marketers correlate with the content funnel stages. The content funnel is a visual representation of all your audience’s steps on their journey to becoming a customer. It’s a choreography of everything that happens between
7 Killer Content Marketing Ideas to Get You Inspired Content marketing can be tough, but with a well-structured content marketing plan, it doesn’t have to be impossible! These four killer and effective content marketing ideas will inspire you to create relevant, engaging content to help you achieve your business goals and attract new customers. They
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Content Curation 101: How to Curate Content the Right Way Content curation has exploded in popularity in recent years, but it can be hard to know where to start. The good news is that once you know how to do it the right way, you can share information that’s helpful to your customers while also
Conducting a Content Audit in 2024: 4 Steps to Follow Do you want to use your content marketing to its fullest potential? It’s important to conduct a regular audit of your existing content, as well as any new content you create. Auditing your old content is where the key to success lies. Without going back
Choose Content Marketing Goals That Resonate With Your Brand Content marketing can seem like an ocean with so many different directions you can take your content strategy in – there are videos, blogs, social media, and newsletters, to name just a few. How do you decide where to focus your time and resources? While there’s
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Content Marketing Mission Statement: Craft a Winning One How you plan your marketing campaign depends on your objectives, but regardless of the scope of your goals, it’s essential that you begin by crafting your content marketing mission statement. It will guide all aspects of your strategy, including defining your target audience, writing copy, and even
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Brand Storytelling: Define Your Brand’s Value Proposition Many companies make the mistake of thinking that their brand’s value proposition begins and ends with the product itself. It doesn’t – it begins and ends with the story you tell about your product (how it was made, who it was made for, what real problem it solved),
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Tips For Creating an Accurate B2B Buyer Persona B2B marketing can be complicated, especially if you’re not sure who exactly you’re trying to sell to. That’s why a B2B buyer persona is one way to get yourself organized and figure out what exactly your target customer wants. Once you have an accurate picture of your
