How Do I Learn SEO? Having been in the SEO industry for 6 years now there are several questions I see come up a lot. The most common one is “How do I learn SEO?” SEO (Search Engine Optimization) is a fluid thing that changes over time so this question might not be as […]
From The Desk Of Chris M. Walker, Big Changes Coming To Superstar SEO In The Coming Weeks In business you either adapt or get left behind. I’m very proud of the way the Superstar SEO community and business have grown and evolved over the last 5 years or so… definitely beyond anything I could
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If you are in the business of conversion rate optimization, you can’t overlook the importance of split testing landing pages. Without split testing, you have no way of knowing what’s working and what isn’t. Essentially, you’re shooting in the dark. In this guide, we’ll take a close look at what split testing is, why it’s
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All the traffic in the world is going to be worthless to you if it doesn’t convert into sales. And, each tweak that increases your conversion rate will multiply the value of every visitor that lands on your site. So even if you’re converting at a decent rate, there’s no reason not to try to
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SEO For Business Owners [The Complete Guide] If you own your own small local business, you have probably been inundated with emails and calls offering SEO services. You’ve unsubscribed and added yourself to do not call lists dozens of times, but they still keep coming in. You are interested in SEO for your business, but
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5 Quick Keyword Research Tips and Tricks Keyword research is like any other type of brainstorming. You can never have too many techniques to choose from. So whether you’ve run out of ideas for a blog that’s been running for years, or you are just looking to expand your understanding of how to find keywords—this
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Long Tail Keywords What Are They For and How Do We Use Them? Keyword research is one of the first steps of any successful SEO campaign. One pitfall that a lot of people fall into, however, is focusing too much on the high competition keywords that are difficult to rank for due to their high
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What Is Keyword Cannibalization and What Can You Do About It? In our guide to keyword research made easy, we offered a straightforward approach that anyone can get started with. While that guide is perfect for the beginner SEO, it did skip over some of the more advanced aspects of keyword research. One of those
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One of the first steps to any successful SEO strategy is keyword research. Without doing it right, you could spend countless hours and tons of money trying to rank for terms that are out of your league or just not profitable. But keyword research doesn’t have to be hard. Some people spend far too much
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Part of your never ending quest for higher rankings should involve finding everything you can do to tighten up your on-page SEO. Well, once you’ve done everything else and it’s time to bring out the big guns, you can quit procrastinating and finally learn how to use schema markup. If you are like a lot
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