The Best Cold Email Software for 2023 to Increase Your Reach
In today's fast-paced business world (everything is fast-paced these days), cold email still remains an essential part of any sales and marketing strategy.
In 2023, many innovative cold email software options offer a range of features to help you build and manage your email campaigns, track your results, and, ultimately, grow your business.
So, in this blog, we'll explore just that –> the top software options for 2023.
We will be talking about the best free cold email software and paid ones as well.
(By free, we mean those tools that offer free packages or free trials)
This way, we hope to help you find one tool that's just right for your needs (and wallet, of course.)
So, let's get started!
Is Email Outreach Dead?
It's a common misconception that email outreach is dead…, especially the cold one.
However, the truth is that email outreach is still an effective way to connect with your target audience and promote your business or services…if done right.
Sure, people are inundated with emails these days, but that doesn't mean your outreach efforts have to go to waste.
With a little effort, you can still create impactful email campaigns that capture your audience's attention and help you achieve your goals.
According to recent data:
- The average open rate for emails is 44%
- One-third of cold email campaigns have a 60% open rate or more
- Emails with name personalization (in the subject lines) have an average open rate of 43%.
- Moreover, pain point-driven subject lines have an open rate of 28%.
- A follow-up email increases your chances of getting a reply by 25%.
Best Cold Email Software to Use
If you're looking for cold email software specifically designed for B2B companies, Woodpecker is worth checking out.
They offer personalized and automated email campaigns that you can send directly from your Gmail, Office 365, or Exchange accounts.
One of the standout features of Woodpecker is its ability to integrate with a wide range of business tools, including Zapier and Salesforce.
This makes it a great choice for teams who need to collaborate and share lists of contacts.
They also offer sophisticated functions like A/B testing, if-campaigns, manual tasks, and snippet-based conditions for easy customization and personalization.
If you're interested in a more detailed analysis (pros and cons) of Woodpecker, you can check it out here
If you're part of a sales team or an agency looking for a reliable email outreach tool, Quickmail is definitely worth considering.
With features like auto warmer, automated email sequences, team collaboration, and email tracking, it's a great all-in-one solution.
One thing that sets Quickmail apart from the competition is its pricing structure.
Instead of charging per seat or per email sent, they only charge for the number of inboxes you send emails from. (This makes it a more cost-effective option for larger teams.)
Another great thing about Quickmail is its ability to detect out-of-office replies and modify your campaign based on responses.
This means you can tailor your outreach efforts to each individual prospect, increasing your chances of success.
For a more detailed analysis (pros and cons) of Quickmail, check it out here
Looking for a tool to help you manage your email outreach campaigns?
Saleshandy might just be the answer you're looking for.
This tool is compatible with Gmail, Outlook, Yahoo, and other mail providers (making it a great all-in-one solution.)
One of the standout features of Saleshandy is its ability to automatically track email engagement and send follow-ups.
Moreover, it allows you to create templates, making it easier to send personalized emails in bulk.
And with the ability to add an unlimited number of inboxes to one single account, it's perfect for larger teams.
Plus, with all of your inboxes available on one unified dashboard, it's easy to manage and keep track of everything.
For a more detailed analysis (pros and cons) of Saleshandy, check it out here
SalesLoft is geared towards enterprise-level companies that need custom onboarding and guidance.
Perhaps the best thing about SalesLoft is its detailed metrics on things like open rates, reply rates, and click-through rates.
This data can help you refine your approach and figure out what's working and what's not.
One of the great things about SalesLoft is that it integrates with other popular tools like Sales Navigator and Salesforce, so you can easily review your CRM records and make sure every email you send is personalized and timely.
Plus, you can create and save templates to save time and effort when crafting your emails.
For more detailed analysis (pros and cons) of SalesLoft, check it out here.
Looking for email marketing software that is easy to use and has a straightforward approach to cold-emailing?
Look no further than Mailshake!
This platform is perfect for those who want to create personalized email campaigns and schedule follow-ups if someone doesn't respond.
With Mailshake, you get access to some fantastic templates for content promotion, lead generation, link building, PR pitches, and guest posts.
Mailshake integrates seamlessly with Gmail, Outlook, and other email providers via SMTP and even connects with popular CRMs.
However, be aware that there are limits on the number of daily emails you can send
For a more detailed analysis (pros and cons) of Mailshake, check it out here
This tool is perfect for those who want to streamline their cold email campaigns and send them directly from their Gmail account.
With GMass, you get a whole bunch of cool features like test mode, scheduling, open-and-click tracking, and even an unsubscribe link to keep things legit.
One of the best things about GMass is how easy it is to use.
It's a simple Chrome extension that gives you powerful features right inside your inbox.
Plus, it lets you use Google Sheets to create mail merge fields so you can personalize your emails at scale.
And with automatic follow-up and reply categorization, you can keep your inbox tidy and your outreach campaigns running smoothly.
For a more detailed analysis (pros, cons, pricing, etc.) of GMass, check it out here.
With Yesware, you can create an easy email touch pattern and layer in calls, automated drip campaigns, and social selling to target even the busiest decision-makers.
It's simple yet effective for prospecting teams. Plus, the tool sits right on top of your Gmail and Outlook inboxes, making it easy to use without having to switch to a new platform.
One of the coolest features of Yesware is the email tracking capability.
You can easily see how prospects interact with your emails and track if they receive, open, and engage with content like links to proposals or sales decks.
For a more detailed analysis (pros, cons, pricing, etc.) of Yesware, check it out here
With Lemlist, you can easily schedule personalized email campaigns, add follow-up stages, and ensure that your emails land directly in the primary mailbox for maximum visibility.
Plus, Lemlist lets you design personalized images to make your emails stand out from the crowd!
And with integrations with popular tools like Dropcontact and Hubspot Marketing, Lemlist is the perfect solution for businesses of all sizes.
Of course, like any platform, there are pros and cons to consider, and you can check them out here.
In conclusion, there are many great cold email software options available for sales professionals to choose from.
Whether you're looking for a simple and easy-to-use platform like Mailshake or a more advanced one, there is a platform out there to meet your needs.
Each platform has its own pros and cons.
So…it's essential to consider your business needs, budget, and goals when choosing the right tool for you.
The key is experimenting and finding the best platform for you and your team.