Building a Website Structure Best Suited for SEO A website’s structure refers to the layout and organization of its pages, images, and links (including internal links). You may have heard the term navigation to describe this as well, which makes sense because navigation refers to how visitors get around your site once they arrive there […]
Website Information Architecture, UX, and SEO Search Engine Optimization (SEO) is one of the most essential parts of website information architecture. If your target audience cannot find your website, you risk losing qualified website traffic. SEO requires a relatively large discipline, but there’s one field that is particularly important to SEO — Information Architecture (IA).
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URL Parameters & SEO: Everything to know in 2022 What are URL parameters? URL parameters are the different parts of your URL that point to certain locations on your website, like product-specific information or locations in your blog posts. They are added to the end of a URL, usually after a question mark ?. They
How to Choose the Right Top Level Domains for Your Website Top Level domains (TLDs) are the last part of your domain name, the part of the internet address that comes after the last dot. There are many to choose from, and they all have slightly different strengths and weaknesses regarding certain uses or even
Canonicalization issues and how to fix them for SEO Canonicalization, or the process of creating a single version of duplicate content, can be one of the most challenging things to understand about SEO in general. When you’re optimizing your website for search engines, it’s important to remember that Google (and other search engines) will only
Mobile SEO Best Practices For Every Website You’ve built a great mobile-optimized website; you’re hard at work optimizing your content and how it performs. You’ve poked around in the innards of Google’s search algorithm, but what can you do to further shore up your rankings? What do you know about mobile search engine optimization best
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How to fix broken backlinks and improve your ranking If you search for broken backlinks on Google, you will find the term getting thrown around quite a bit. So what exactly are broken backlinks? How do you identify them and fix these broken links? The first thing you need to do is assess the problem.
Increase Organic Traffic With These SEO Techniques How many times have you heard that organic traffic is more valuable than paid traffic from advertising? Organic traffic refers to the search engine results pages (SERPs) where your website appears when someone conducts a search on Google or Bing. This type of traffic can be extremely valuable
Website Ranking Issues: What’s Holding Your Site Back What’s holding your website back from top rankings? In this article, we’ll look at the six most common website ranking issues that may be hindering your efforts. Frequent Google algorithm updates can significantly impact your website rankings, so it’s crucial to stay informed about these updates through
What is Keyword Cannibalization? (And How to Fix It) Keyword cannibalization is the term used to describe how two or more pages on your website are targeting the exact same keywords and thus, taking away traffic from each other and weakening their rankings because there’s no clear winner between them. In this article, you’ll learn
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